New at drugstores from Olay is Professional Pro-X, a line of skincare backed by extensive clinical trials supporting the efficacy of its ingredients and formulas in terms of improving cell turnover and skin's moisture barrier. Launched as the brand's most scientifically advanced collection, Pro-X was developed with input from an international team of doctors and scientists with skin expertise. (Our Canadian link is Dr. Vince Bertucci of the Bertucci MedSpa in Woodbridge, ON.)
In addition to the highest concentrations of ingredients already present in the Olay range, Pro-X contains two new ingredients, Pal-KT and Hexamidine, says Mary Begovic Johnson, Principal Scientist at P&G Beauty. Pal-KT is a unique-to-Olay palmitoyl peptide which helps to improve hydration and facilitate the natural production of collagen; it's in all but the Pro-X Discolouration Fighting Concentrate. Hexamidine boosts skin's lipid levels to increase moisture for a plumping, firming effect; it's in Pro-X's Hydra Firming Cream.
Okay, so maybe you have to be an ingredients geek to appreciate that last paragraph. But anyone can appreciate this: according to Johnson, Pro-X delivers clinically proven results in 28 days. "In fact we are guaranteeing it," she says. "This is the only line of products from Olay that is guaranteed to work in 28 days." (The exemption is Pro-X Discolouration Fighting Concentrate, which Johnson says reduces the appearance of discolouration in eight weeks.)
Want a chance to find out whether Olay Professional Pro-X works for you? If you're a BeautyGeeks subscriber (become one here)who lives in Canada, all you have to do is send an OLAY PRO-X e.mail with your name, age and address to firstname.lastname@example.org for a chance to win one of three Olay Professional Pro-X Starter Protocol kits. (Your info will be confidential; your address will only be used to send your prize if you win.) Each kit, which retails for $82.50 CAN, contains three samples: Pro-X Age Protection Lotion SPF 30, Pro-X Wrinkle-Smoothing Cream and Pro-X Eye Restoration Complex. The last day to enter is Sunday March 29th.
If you're used to stocking up on skincare from your local drugstore, the $55 CAN price tag for each item will feel a bit steep -- so maybe you feel like doing a little more geek research on your own. You'll find the study data at olayprofessional.ca and pgbeautyscience.com.
Olay Professional Pro-X is available at drugstores, mass retailers and Well.ca (free shipping in Canada). Images courtesy of P&G Beauty.
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