Not one person. No. Body. I didn't tell a soul. I didn't even HINT that I've known for weeks exactly which CoverGirl product Ellen is representing come January 2009 -- a new foundation+skincare baby born of another hook-up between CoverGirl and Olay. Didn't even tell the staff. She's pissed. YOU would have been the first I told, â€™cept she peeked as I was writing this post. Sneak.
Well, the word is out.
CoverGirl & Olay Simply Ageless Foundation is a silky, lightweight, full-coverage foundation from CoverGirl that contains Olay Regenerist serum. Skincare in foundation isn't new, but this texture is different from any other full-coverage makeup I've met. When the cream hits skin it instantly becomes more fluid, glides over skin. P&G Beauty says it "forms an 'invisible suspension system' that floats over the surface" so it doesn't settle into fine lines.
I've only tried some on the back of my hand and marvelled. I haven't yet worn it; if I like it on my oily-t-zone skin, I'll let you know. In the meantime, CoverGirl & Olay Simply Ageless Foundation ($16.99) is available at select mass retailers this month, and across the country as of the first week of January 2009. Visit covergirl.ca or covergirl.com for info and video-deets. If you just want more Ellen -- and who doesn't? -- click here.