Skip to main content

Take the Waters: VitaminWater for Busybusybusy Times

  • Author:
  • Updated:

Used to be the answer to "how are you" was "great," or the more low-key Canadian "okay, thanks." Ask the question these days and the answer is "crazed," "insanely busy," and "omigodoverwhelmedwhyareyouwastingtimewithstupidquestions."

It's a good time to try glacéau VitaminWater. I first heard of it when my friend Laura wondered how much I could bring back in my overnight case when I was heading to NYC on a press jaunt. I was no help to her, but that's water under the bridge now that it's crossed the border.

The range includes vitamin-infused flavours formulated to boost healing, immune support and tranquility. I'm no nutritionist (sheesh), so I can't speak to how effective they are. Apparently, each 591 mL VW bottle contains 26 g of sugar/carbs, 40 to 100 percent of the daily recommended Vitamin C intake, and 20 to 40 percent of the daily recommended b vitamins. And they all contain electrolytes, which I don't yet fully understand (hydration boosters?). Hit for details.

I first tried the stuff in the haze of navigating a new career lifestyle sans standard schedule. The kiwi-strawberry "Focus" actually seemed to help on mornings that arrived before I could get to the sleep part of the previous day. (I don't love berry-esque drinks, but VW flavours are refreshingly light.) Of course it could all be about the power of the jaunty suggestion, but I still choose VW over a 250 mL glass of orange juice, which contains 23g of sugar. And in these omigodcrazed days, I'll take the Rescue waters for tranquility, thanks. Tranquil = beauty right about now.

Wonder if Clive-O and Dan-C need restocking on their lemonade and fruit punch flavours?

glacéau VitaminWater retails for $1.99 CAN/$1.39 US wherever lots of beverages are sold.


UPDATE 06 August 2010: Rumours of VitaminWater's overstatement of claims are true. According to The Huffington Post, Coca Cola, the company that makes it, is being sued for VitaminWater's claims. And, "in a staggering feat of twisted logic, lawyers for Coca-Cola are defending the lawsuit by asserting that 'no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.'"