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Okay, so Mineral Powder Makeup: Susan Posnick ColorFlo Mineral Powder Foundation

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For weeks and weeks I've been testing mineral powder foundations. Frankly, I've not been mineral powder makeup's biggest fan. But it's such a trend and has such a support base that I'm determined to figure out what the fuss is about.

Here's what I know:

1) Mineral makeup has fewer ingredients than traditional foundations and powders, which makes folks with sensitive skin feel more at ease.

2) Mineral makeup contains zinc oxide and titanium dioxide, natural, mineral sunscreens. I like that a lot. Unlike moisturizer with SPF that conks out a couple of hours after your 7 am application, mineral powder is a snap to refresh as a protective layer if you're heading out for a long walk in lunchtime sunshine. I do wonder, however, whether generally folks are putting on enough powder to get the level of SPF protection marked on the label of the brand they use.

3) Mineral makeup is easy to apply once you get the hang of it -- ’round and ’round we go with the kabuki brush.

4) Mineral makeup makes smooth, virtually poreless skin look fantastic. I like it for fortunate-skinned teens, certainly, and for any complexion that needs just a bit of evening out to look ridiculously flawless.

5) Mineral makeup is tricky on textured skin -- the way high-gloss paint can emphasize uneven surfaces on a wall, the sheen of mineral makeup can make larger pores and bumps stand up and demand to be counted. My pores get shouty. (I need a foundation primer for a smoother finish.)

6) Mineral makeup really can make lacklustre skin appear healthy and glowy, thanks to (usually) shimmery mica content in the powder. Naturally healthy and glowy skin can't be beat, but in a pinch, this'll do.

7) Mineral makeup can be difficult to get used to if you have oily skin and prefer a matte finish. That said, we're starting to see mineral "finishing" powders, designed to absorb excess oil and deliver more of that reduced shine we oil-afflicted crave. And of course one might prep with a foundation primer to reduce glare from the start.

8) Mineral makeup is horrifying to apply to damp skin.... Duh, it's powder, and one that turns to paste almost immediately when it meets moisture. Revlon Canada's National Training Manager, Jacquie Hutchinson, is still laughing at my grumbling about that. Well I don't have central air, people!

I still feel more comfortable with my never-cakes-up M.A.C Blot Powder and the no-makeup look it gives me, but am surprised to find myself reaching more than I thought I would for Susan Posnick ColorFlo mineral foundation powder ($64) when I want more coverage. The convenient, click-brush delivery method is a plus -- less messy than loose powder in a pot. Also a bonus is the built-in plastic brush sleeve which extends some to make the brush more compact for more concentrated application. The sleeve sticks at the base of the brush sometimes, but a few twists of the plastic usually loosens it up enough for me to slide it forward when I want to put the lid back on. Oh, and the applicator is refillable.

All that said, the flow of powder is sometimes a bit uneven and can result in too heavy an application -- ack. I overdid it the other day and whoa -- my skin felt saran-wrapped and the foundation looked... thick. Oops. Now I take a little more care.

I'm actually wearing ColorFlo in the photo in yesterday's post, and I kinda like it how it looks there, freshly applied. I'll keep playing with it and see how it goes.

Susan Posnick, by the way, is a US-based celebrity makeup artist who has worked with Cindy Crawford, Rene Russo, Diane Lane and Amber Valletta. Read more about Susan here.

For pro-artist tips on applying mineral powder foundation, visit

Susan Posnick ColorFlo mineral foundation is available through select medi-spas and licensed skincare professionals and at In Canada, visit or call 1-888-201-1875.

Photo courtesy of Susan Posnick Cosmetics.