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F is for Fo' Yo' Mama: Mama Mio Deluxe Skincare for Supermamas

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I'm not a mama, super or otherwise, but I love O-Mega Body Oil from Mama Mio, a line of skincare "for supermamas." A blend of jojoba, sweet almond, argan and safflower oils, O-Mega Body Oil ($37 CAN/$35 US) is rich in Omega 3, 6 and 9 to improve skin's strength and elasticity, and entirely synthetics-free. Essential oils such as mandarin, orange, neroli, lemon, lavender and grapefruit give it a mood-lifting citrus-floral fragrance. Applied immediately post-shower, O-Mega leaves my skin lightly scented, soft and silky with a subtle healthy gleam that makes me feel all-over good.

Behind the award-winning brand Mama Mio is a London, England-based trio of dynamic, saucy business- and creative-savvy women with a wealth of experience and success in the beauty industry. Mothers all three, Tanya, Sian and Kathy (above) are about celebrating all mothers and addressing their specific skincare needs with high-quality formulas, cheeky wit and encouragement. (Celeb fans include Jessica Alba, Nicole Kidman and Milla Jovovich.) In addition to the variety of individual bath and body products, watch for their clever Bootcamp kits, coming Fall 2008. Bootcamp for Boobs ($105) and Bootcamp for Butts ($165) include a selection of targeted skincare items plus a CD of post-baby mini-workouts designed by London-based celebrity trainer Efua Baker to firm and tone underlying muscles of those tricky areas in 30 days.

Does it take 30 days to go from mama to Supermama? Naw, you're a Supermama already. Mama Mio is about feeling like a hot mama, too.

Mama Mio is available in Canada at The Bay. For retail locations in the US and worldwide, visit