I thought I made my wardrobe work hard, what with my unceasing demands that it make my Tweedledee figure-type look good. SunSoul ups the ante by promising to make skin look good, in a new-millennia having-your-colours-done* kind of way.
In basic terms, part of the theory behind SunSoul is that high-intensity blue light treats and prevents acne breakouts, and yellow light reduces skin damage. The company's two lines of clothing, BlumÃ¶d for acne aid and YelomÃ¶d for skin rejuvenation, use techno-geeky fluorescent microfibre fabric designed to block and convert the sun's harmful rays as it magnifies good-for-skin sections of the light spectrum. Specific blue and yellow pigments filter UV waves as the density of the weave delivers an Ultraviolet Protection Factor (UPF) of 50+. (Yes, you still need SPF on skin not covered by the clothes.) Just choose the colour to suit your needs: blue to improve breakouts or yellow to reduce signs of skin aging.
Lightweight and breathable, both lines of clothing are appropriately athletic in design and offer long- and short-sleeve tees as well as hats, caps and visors. Pricing ranges from $70 for a visor to $140 for a long-sleeve top.
Clothes that improve skin with just a few worn-in-the-sun hours per week? Sounds all science-fiction-y, doesn't it? I thought so as well until I checked the website to find out who's behind this. Turns out the chair of the management team is a Dr. Michael Kreindel, who is crediting as having invented some of today's popular laser treatments, such as IPL (Intense Pulsed Light, which reduces sun damage) and ELOS (a radiofrequency-and-light technology). As well, high-profile Toronto-based dermatologist Dr. Stephen Mulholland is part of the SunSoul team.
Think about it. If SunSoul does as it promises, we can go into the light. I'll have to work hard to get over one big problem, though: Fluorescent yellow is just not my colour.
SunSoul is available at www.sunsoul.com or via 1.866.414.7685.
* For you young'uns who don't know what having your colours done means, it's an â€™80s craze with a good heart: a professional analyses your colouring -- hair, skintone, eyes -- to determine what makeup and clothing colours flatter you best.