imabeautygeek.com: about stuff that delivers best-you beauty and style
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“Eddie thought this might be fun for you as it’s really high fashion and will test your makeup artist skills,” PR pro Margaret Batuszkin told me when she described the look for the Gaudet show, which took place yesterday at LG Fashion Week, Beauty by L’Oréal Paris at the Exhibition’s Allstream Centre. She’d just asked whether I’d like to work alongside Artistic Director Eddie Malter (formerly Maleterre) to do a model’s makeup for the runway. [geek on]
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When I popped backstage to chat with the L’Oréal beauty team at Toronto’s recent LG Fashion Week, one cosmetic popped up in almost every look makeup director Eddie Maleterre and I discussed: the L’Oréal Wear Infinity Matte Eye Shadow Quad in 814 Earthscape ($10.95 CAN) was the hardest-working item in his kit.
A no-brainer for neutral eye makeup to pair with any colour lip, including red, the quad works for a variety of skintones. It also works for a variety of hair colours — whether you’re a blonde, redhead or brunette, one of these shades will work as brow powder either on its own or blended with another to create a match-your-hair hue. And on days you feel like minimal effort, just use an angled liner brush to apply the darkest shade as eyeliner along your upper lashlines, curl your lashes and finish with mascara.
Speaking of multi-purpose, pop over to BestHealthMag.com for more great multi-tasking beauty suggestions by my pal Kristen Vinakmens of SugarShockBeauty.com.
Available at drugstores and mass retailers. Image courtesy of L’Oréal Paris.
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Judging from last year’s crowds, you’ll likely spend more time standing in line than sitting in the chair, but if you really love free time with a makeup artist, who cares? [geek on]
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Canadians have seen the print and tv ads featuring Canadian supermodel Linda Evangelista for L’Oréal Paris Double Extend Beauty Tubes Mascara, but have to wait until January 2009 for the mascara to hit the stores. Or not — subscribe to Beautygeeks then enter to be one of five lucky winners to get her hands on one before the new year! (If you’re already a subscriber, thanks! and of course you can enter by e.mailing imabeautygeek@gmail.com too.) Winners will be selected at random on Friday October 31 and notified by e.mail. Apologies again to international readers — I’ll make it up to you — this one is for Canadian residents only.
Double Extend Beauty Tubes Mascara ($14.95 CAN) builds on the lengthening primer base + mascara L’Oréal launched several years back with their original Double Extend. The difference here is a more conditioning primer plus a water-resistant gel-polymer mascara formula that resists smearing, smudging and flaking, yet slides off your lashes like litle tubes when you use warm water.
While I haven’t tried it yet — am still testing another — I’ve noticed on other people that one needs to be thorough when applying the mascara coat, or the white primer shows through.
Eddie Maleterre, official makeup artist for L’Oréal Paris and artistic director for L’Oréal Fashion Week, has declared Double Extend Beauty Tubes Mascara his favourite new product and the official mascara of the week. Here’s Beauty Tubes in action in a video lesson from Eddie on the sultry, smokey eye he did for the Mango runway show at L’Oréal Fashion Week on October 20:
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