My name is Janine Falcon, and I’m a beauty geek.

A beauty geek is anyone who loves how feeling good about yourself can make a whole day seem shiny. (Whether or not you accept it, how you think you look is big part of how you feel). I’m a geek about beauty learning — ingredients, how they work, who they work for, how to use them — details. And I’m a geek about bursting into beauty-song with just about anyone, anywhere, anytime. *grin*

I’m the first former magazine beauty editor in Canada to have established a beauty blog (award-winning thanks to a P&G Beauty Award for Best Beauty or Fashion Blog, 2009, and a Best Health Blog Award/Look Great, 2011). My more than 13 years on the beauty beat includes seven years as a style editor at Canadian Living and Homemakers magazines, a stint as a plus model, and a longtime, successful side gig as a freelance makeup artist with a freshest-looking-you lifestyle approach.

Other fun stuff:

  • a spot on the short list for a P&G Beauty Award for Best Beauty or Fashion Blog in 2013 and 2010
  • bylines as Contributing Editor in Canada’s digital and weekly print beauty and fashion magazine The Kit (thekit.ca)
  • special projects with Procter & Gamble, L’Oreal Paris, Maybelline New York, Quadrant, Coty, Schick Quattro for Women, Mark’s, Shoppers Drug Mart, and The Shopping Channel

While I love a new lipgloss as much as the next girl, really I’m all about solution-oriented beauty for all ages, stuff that delivers glowing skin, glossy hair, foolproof fresh-faced beauty, and compliment-attracting style whether you’re a teen, in your 20s or swingin’ 60.

beautygeeks contributors

Karen Falcon (KLFalcon@gmail.com) is a beauty geek with a laser focus on nail polish and perfectly precise nail painting. Through years of experience, Karen knows things such as nail polish consistency, ease of application, brush size and bristles, and so on. She’s into soak-off-gel manicures at home, polishes she can designate as One-Coat Wonders (OCW!!!), and takes great swatch photos, too. “Nail colour should be seen and also heard,” she says. For us she’s the last word on nail polish. And yes, she’s sister to Janine.

Liza Herz is a fellow beauty geek whose wealth of knowledge and incredible context makes me bow down in reverence. A former magazine beauty editor and long-time freelance writer, she contributes to many top Canadian publications including FASHION magazine, Elle Canada, Zoomer, and Best Health. She’s also a P&G Beauty Awards nominee and Fragrance Awards nominee for her clever writing. Her first name is pronounced LEEZA.

Cranky Beauty Pants is the nom de plume of neither Liza, nor Karen, nor me. She’s a real other person who prefers to remain anonymous. She has cranky things to say about celebrity beauty blunders and other beauty stuff, and insists she has no feelings.

this is a site about receiving compliments

“Omigod, you have the most gorgeous skin,” or “I love your bag,” or “awesome shoes” — who doesn’t love hearing stuff like that? It makes you smile, even makes your day, doesn’t it? In fact, just having an opportunity to compliment someone else is a mood lift.

Superficial? Sure. But the first part of “superficial” is SUPER!, and damn if “super” isn’t just a great, feel-good word.

So this blog is going to help you get compliments. Lots and lots of great compliments, on your skin, your complexion, your hair, your makeup, your style, your clothes and your accessories.

Practice saying “thank you” gracefully. It’ll look good on you.

You can reach us at j9falcon (at) gmail (dot) com, by the way. We’d love to hear from you.

• • • • • • •

P.S. Yes, just as I did as a magazine beauty editor, I receive samples and services from companies who would like me to evaluate their product and perhaps include mention of them here and in the freelance features I write. I’d not have the breadth of product knowledge and experience for my job without them. But I do not mention items because they are sent or offered to me without charge. I write about and recommend only the items or services I think deliver good results and best suit the audience I’m addressing. Same goes for contributors Liza Herz, Karen Falcon and Cranky Beauty Pants.

© 2008-2014 Beautygeeks (imabeautygeek.com). All rights reserved.


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MAC Viva Glam Rihanna:imabeautygeek.com | Beauty Share It
13 January 2014 at 4:50 pm

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Alison Garwood-Jones 2 May 2008 at 9:04 am


Beauty is in good hands with you!

Up up and away!!



Allison Daisley 2 May 2008 at 12:10 pm

Janine (like JaRule :))
This is wicked. Love love love the new look.
Go get’em!!


Julie Andras 2 May 2008 at 1:55 pm

Wow! I love this blog….and what a great adventure ahead! I’ll check in frequently, and make sure I send word around about the “not-to-be-missed” beautygeek blog.


alexis Jardin 9 June 2008 at 7:38 am



Jenn H. 13 June 2008 at 1:49 pm

Hey Janine,

Excellent beauty blog. I know you’re just the geek to guide us all through the maze of beauty products out there. I’m going to pick up some Posietint, will let you know if I glow! :)


P.S. Love your new hair!


Janine Falcon 13 June 2008 at 3:18 pm

Thanks so much, lady! I’m so pleased you like it! And yes, please let me know how Posietint does for you :-)


Debbie Walker 20 June 2008 at 2:01 pm

Hi Janine…I wanted to include you in our media release appropriately determined for YOU.

Could you please advise at the earliest so that I can make sure we don’t miss you on any upcoming campaigns.

Take Care – Talk Soon!!!


Sylvie 7 July 2008 at 8:13 pm

Great web site….I really should get my own. I have the domain name. Just have no clue how to creat it.



Jennifer 24 July 2008 at 10:21 am

Hi Janine,

Can you provide me with your address so I can send media packages your way.



Ingrie 1 August 2008 at 2:55 pm

Hey lady! Shameful it has taken me so long to check this out, but it’s awesome! Hope to see you sooner rather than later…


Janine Falcon 1 August 2008 at 9:05 pm

Too long, too schmong… more for you to read! Thanks for reading, and yes, plans!


Bradon Gokey 15 May 2009 at 12:52 pm

Hi Janine,

If you want to add Facebook or email sharing buttons to your blog posts, there’s a plugin that does it for you: http://tinyurl.com/sharebuttons

Hope you find it helpful!



Janine 19 October 2009 at 4:56 pm

Thanks Bradon. (I’d originally said thank you the same day you commented, but when I changed my reply format to enable threaded comments, new comments kept pushing my reply to you to the end — weird, I thought, because at least the date of my reply should have kept it higher up in the queue. So, new “thanks.”)

I did check out the plug-in, but it’s in a “sandbox” state, which I think means it requires tweaks from the developers. I’ll check back eventually.

Thanks again.


Michelle (Lipstick Rules) 29 August 2009 at 12:21 pm

I’m really enjoying reading your blog!


Janine 30 August 2009 at 9:04 am

Thanks, Michelle :-)


Michael Victor 11 September 2009 at 9:31 am

Hi Janine

Nice to see you yesterday, I have misslayed your number and you know I’m more of a phone guy.
Your site might just get me more on line looks great.



Janine 11 September 2009 at 11:29 am

Thanks so much, Michael! It’s always such a pleasure to talk beauty science with you — you know I love all those geeky details!


mamma yee 7 October 2009 at 11:48 am

love you a bunch…keep up the good work.


Janine 8 October 2009 at 2:48 am

Love you bunches too, Yee — thanks :-) xoxo


Catherine Laniel 19 October 2009 at 9:34 am

Hi Janine, I’ve been reading your blog for Montreal Fashion Week and it’s amazing. I love how you made it so easy to understand and fun. I had a great time chatting about beauty and makeup with you last week. I’m hooked on your blog, keep up the good work.

Catherine Laniel
Creative director of makeup for Montréal Fashion Week


Janine 19 October 2009 at 4:47 pm

Catherine, thanks so much for checking the stories out! Meeting and talking beauty with you was such a pleasure — you shared so many great tips! And you’ll notice I haven’t yet given all the details about your tip on lining eyes; I’m planning to photograph the pose for a separate post soon. *grin* I’m sure we’ll talk soon.

Thanks again!


Marty Boechler 11 January 2010 at 7:53 pm

Hey Janine!
Congrats on your P&G Beauty Award!
Thanks for the link to my article in this month” Chatelaine “Drug Store Deals”.
Look forward to reading more.



Janine 13 January 2010 at 9:45 am

Thanks, Marty — we’re in the same article; of course I had to link! You do lovely work. Thanks for stopping in!


Kat Warren 20 March 2010 at 5:01 pm

I want to be a beauty geek to but cannot find a link to subscribe. Can you help?


Janine 20 March 2010 at 5:27 pm

Hi Kat, thanks so much! You can click right here to be a BeautyGeek! The link lives up at the top right of the blog page :-)

Thanks again!


Lisa Kolodychuk 26 March 2010 at 5:13 pm

I would love to send you some samples for your review and enjoyment. Your blog has great products and advice and is well done.

If you would like to receive some samples, please provide me with your Canada Post mailing address. If you want to try something specific, please visit our website and I will be happy to send along those samples.

Lisa Kolodychuk
Manager of Customer Service


Kristin Laird 14 April 2010 at 7:37 pm


It was such a pleasure meeting you today at the Mark’s event. I can’t get over how you made my eyes (ceramic bowl blue) pop with your magical make up trickery. I learned a lot from you today.



Janine 14 April 2010 at 8:37 pm

Kristin, thanks so much for your comment! And for your good natured acceptance of my “ceramic-bowl blue” assessment of your gorgeous eye colour. *grin* Robin’s-egg blue was really the shade name I was after!

It was a pleasure to meet you, too, and to have the opportunity to play makeup with you and your lovely features. :-)


Andrea 22 July 2010 at 2:05 pm

Hello Beauty Geek!
I only discovered you today when I was looking for opinions on Yoga Jeans. Not sure how I didn’t know about you before but you’re an instant subscribe, for sure.
I’m a Joe Fresh and Shoppers Drug Mart kind of girl so it’s a delight to find a frequently updated, well written blog that I can relate to.
-Andrea in Toronto


Janine 8 December 2010 at 8:21 pm

Hi Andrea, I don’t know how I missed such a lovely comment, but thank you! Did you get Yoga Jeans?? Love them!


Pamela 8 December 2010 at 7:47 pm

Hi, Janine:
We met at Tips, most recently when I had my nails done with Axxium in Dulce de Leche, then polished over with You Don’t Know Jacques. You were sporting black nails with gold cuticles. Love the blog, am looking forward to reading all about the smoky eye—and you got me tweeting. See you soon @ Tips, and in the meantime have a bee-yoo-tiful holiday season.
Warm regards,


Janine 9 December 2010 at 2:08 am

I remember you, Pamela! Thanks for dropping by, and yay for you and tweeting! Happy holidays (and happy smoky eyes!) to you, too!


Allison 13 March 2011 at 9:44 pm

Hey Janine!
Your mom told me all about your blog so I desided to check it out its AMAZING keep it up!
(btw I’m one of her confirmation students )


Janine 17 March 2011 at 8:32 pm

Thanks so much for checking it out, Allison! You rock. (And my mum is awesome, right??) Congrats on your upcoming confirmation!


marzia 15 May 2011 at 12:03 am

hey girl!im new into the blog world…but i must say im hooked, and i love love love your blog, its very informative, and very colourful all the time, i’ll be visiting quite often now!im a canadian freelance makeup artist living in dubai/abudhabi. Although i do miss the cheaper makeup i would find at target and walmart there…keep up the great work….you definitely are a great role model! peace


Shelly 16 June 2011 at 12:44 pm

Hi Janine,
I am new to the blog world. I hope you get my message and write back too. I use Origins for my skincare, are you able to comment on their products? They are kinda pricey. If you know of any products that deliver similar results and they are as gentle, please let us all know about them. I personally prefer products that are made from organic ingredients and are not as harsh. You do a great job on Marilyn’s show.. Thank you for all the great tips you share with us! :)


Janine 16 June 2011 at 5:20 pm

Hi Shelly,

Thanks so much for your comment. Re: Origins, yes, they’re a bit pricier than some. A nice line, though. Lots of devoted users. As to gentle products that deliver similar results, there’s a lot out there. Are you looking for something specific? Let me know so I can narrow the field :-)

Thanks re: Marilyn — thanks for watching!


Shelly 22 June 2011 at 6:15 pm

Hey… you actually replied YAY!!! What an honor to be actually exchanging blogs with you :)

Regarding the products, yes I am looking for something specific- after my pregnancies, I have dark spots around both corners of my lips that wont go away and dark circles under my eyes. I was using prescription for dark spots which worked but I cant use it for long period, it starts thinning the skin.
I heard massaging almond oil everyday will treat the dark spots and also the circles? Overall my skin is amazing and I get comments all the time, but my dark spots and under eye circles are killing me, if you know what I mean HEHE. Help!


Janine 23 June 2011 at 3:13 am

Have you tried Neostrata? Great skincare line, excellent effective formulas. For the corners of your lips you might find success with the Spot Lightener ($23.75), which contains a plant-derived brightening extract, and for under your eyes the Anti Dark-Circle Complex with retinol and titanium dioxide ($37.75). Regular SPF is crucial because sun exposure triggers more hyperpigmentation; a good SPF 30 or higher, daily, will help. Try Skinceuticals Sheer Physical sunscreen SPF 50, La Roche-Posay Anthelios Ultra Fluid Lotion SPF 60, or any of the new Neutrogena Ultra Sheer Water Light formulas for the face.


Shelly 23 June 2011 at 3:24 pm

Hi, my physician recommended the Neostrata as well and it was too strong for my skin, it started peeling and was irritated. Same with their Eye cream as well and it was too harsh, I stopped using it. My skin is very sensitive :(
I was using Avene mineral sunscreen SPF 55 before, but currently started using Hawaiian Topical SPF 60 for babies, I use it everyday! Spots have gotten lighter a bit but won’t go away.

So no Almond oil?

Thank you for the list of things you suggested. I will definitely give them a try and see. :)


Janine 23 June 2011 at 10:32 pm

Do you still have the Neostrata items, Shelly? Sometimes you have to build up tolerance to those kinds of ingredients. It’s the trade-off for how they work. And they do work!

Best thing to do is try those products like this:
Once per day, every other day for a week or two, then twice per day when you’ve developed more of a tolerance.

You’ll always have to use sunscreen; the higher the SPF the better in your case. Very high SPF formulas offer good UVA protection as well as UVB.

I’m afraid I don’t know much about almond oil when it comes to treating hyperpigmentation. I’ll see what I can find out; it’ll take me a while, though, because I’m juggling a few things all at once right now :-)


Shelly 24 June 2011 at 9:57 am

I will try the products again. Thank you so much for frequently answering all our questions so quickly. You take your time Janine, you are always best at whatever you take on! Wish you all the best ALWAYS! I hope to hear from you soon :)


Shelly 29 June 2011 at 1:00 pm

I recently started using Neutrogena Ultra Sheer sunscreen SPF 60 for face- love it! Thank you so much for recommending this product.


Zoe Mills 20 June 2011 at 1:19 pm


I love your blog and am interested in having you feature our Canadian women’s wear fashion label’s new Paper Doll by Danielle Meder: Pippa.

Pippa illustrates some of our Fall 2011 key-note pieces.

Drop me an email to hear further!

Look forward to speaking.


Zoe Mills
PR & Marketing Coordinator
Pink Martini Collection
2782 A Wingold Avenue
Toronto, Ontario
416 293 4044


Janine 24 June 2011 at 9:27 pm

My pleasure, Shelly — hope you see my comment here; ran out of “reply” space up there!


Shelly 2 July 2011 at 11:46 pm

Hi, just saw your comment :). Hope you enjoyed your long weekend.


Janine 3 July 2011 at 12:39 am

So glad you found it! Am so pleased you’re enjoying the Neutrogena :-)


Shelly 8 August 2011 at 8:01 am


I can’t remember if I already mentioned to you about “Oil of Olay Regenerist Daily Mini Peel” treatment- this stuff is amazing!!! My skin is so much brighter ever since I started using it. Love it!


Janine 8 August 2011 at 10:48 pm

You mean the Olay Regenerist Thermal Mini Peel? I haven’t tried it, but it sounds like good stuff; glad you’re enjoying!


Judy Laitar 9 September 2011 at 1:40 pm

Hi Janine

I’m a little new this… I was wanting to send some new refreshing products for you to try out and see if you like them. I that possible.

Thanks a bunch!!


Rosie Ross 22 October 2011 at 12:16 am

Hi Janine,

My name is Rosie Ross and I am a student at the University of Sydney in Australia. I’m studying online media at the moment and we are looking at the impact of social media such as youtube and blogging on feminism. Specifically, I am currently writing an article about beauty bloggers and how they feel they can help or hinder feminist thought. Considering your involvement in this, it would be great to get your opinion really quickly. If this is ok, I will send you a (really) short set of questions for you to comment on – I would appreciate it a lot if you were able to help me out! At the moment it will only be used academically, but there is a chance it could get published. I would of course send the article to you before it is published anywhere to get your approval.

My assignment is due next Friday (leaving it to the last minute, I know), so it would be fantastic if you could let me know if you’re interested as soon as you get a chance!

Thanks so much,


Daniela Polla 25 January 2012 at 11:53 am

Hi Janine,

I would like to invite you to an event we are hosting to inspire and educate beauty gurus and makeup lovers like yourself.
Essentially, boxx cosmetics is a Canadian company focusing on portability, high-quality ingredients, and a bit of every day luxury. The inspiration behind the line is to house a full face of makeup in one sleek compact, eyes, face, and lips. So, you can create a compact that is customizable to your skin tone and personal style. I would like love the opportunity to send you more information about the event and the boxx cosmetics collection.

Thanks for your time,

Daniela Polla
boxx cosmetics
114 Geary Avenue | Toronto, ON | M6H 4H1
p/f. 416.921.8608


Ria 11 July 2013 at 1:48 am

Such an amazing blog. Plus the owner is amazingly nice and helpful. So glad I found it. The answer to all my beauty related problems. :)


Vicki Hogarth 23 July 2013 at 9:41 am

Hi Janine!
My name is Vicki, and I’m the Associate Editor of ViewtheVibe.com. We’d like to profile you as one of our Tastemakers for the website. Would you be able to answer the following questions and send them back to me with a high res photo (at least 640 width x 430 height) of yourself? Here’s an example of one we ran yesterday to give you an idea: http://viewthevibe.com/tastemaker-joyce-wong/
Thanks so much!

Tell us a bit about yourself. What should people know?

How did you get interested in the world of beauty?

What’s your beauty must-have?

What beauty/style trends are you excited for this year?

What’s your favourite spa or service?

What’s the one – yes, just one – product you can’t live without?

Let’s get social for a mo’. How can people stay up-to-date of your primping and pampering?


yuklin 25 August 2013 at 7:38 am

Hi Janine

It was lovely meeting your parents and sister earlier this year.
i tried Neutrogena Foot Cream for my tired old feet and it
worked wonders.
Hope you’re OK. Love,


Tara Zawacki 29 October 2013 at 3:39 pm

I think I first learned about Joe Fresh lip STAIN on your site and now I’m hooked–cheap and cheerful. The problem is I think they have stopped making it.
What would you recommend I replace my addiction with?? I have tried more expensive brands but they don’t do it for me. Too much money and I love to have more than one or two or three going at a time.
Any suggestions would be appreciated.


Joshua 10 November 2013 at 10:30 pm


How do you paint your nails? Your application is flawless



Karen Mani-Geek 11 November 2013 at 9:19 am

Hi Joshua!

I’ve had a love affair with nail polish going on probably 25+ years or so which means I’ve had lots and lots and lots of practice painting with all different types/shades/consistencies of polish. (Yes, my hands are older than you think).

In my estimation, a good polish job can only be seen properly if you have tidy cuticles and a good shaped nail. Beyond that, careful application is key – no rushing. When I open a new bottle of polish, I always start painting on my little finger so I can get a sense of the consistency of the polish and the shape of the brush. Lots of factors like those go into getting a flawless coat. If you watched me paint, you’d think I had a tremor in my brush hand but I don’t – there’s an almost imperceptible quiver of the brush when I get it down to the cuticle area and that helps spread the polish super-neatly around the base of the nail without slapping it up onto the cuticle. There’s also the way I take the brush out of the bottle that makes a huge difference in the polish application. Professionals would watch me and wonder what the heck I was doing but in the end, my results are as equally as good as theirs and oftentimes better. I put the polish on the wrong side of the brush, I start higher up on the nail than you think I would, and I hold my hand with fingers pointing away from me rather than towards me.

I don’t use an angle brush with acetone to clean up goofs, I just don’t really make goofs. If you get to know what’s in the bottle, you can control your application and get the polish exactly where you want it. That’s the key – get to know the individual polish before you start.

Apart from that, it’s really just decades of training from painting my own nails. However, if you asked me to do someone else’s nails, I’ll betcha a kabillion dollars I would never be able to do as good a job on theirs as I do on mine.

Thanks for your question and thanks for the compliment!
Happy Painting,


Lydia 5 January 2014 at 8:33 am

HI Janine, i ve bumped into your blog during my endless exploring brazilian keratin issue. and starting from your very honest entry about it i keep loving your blog so much! I tried to find a Facebook page but i couldnt.. It would be much easier to track new posts from here comparing to rss-channel…Arent you planning any ?


Janine 5 January 2014 at 12:07 pm

Hi Lydia! Thanks so much for your comment!

Do you mean the Beautygeeks Facebook page? Here’s the link: https://www.facebook.com/BEAUTYGEEKS?ref=ts

I’m not a fan of RSS either. I usually choose an email-alert option, but new blogs don’t seem to offer that any more, and besides, my email inbox is already unmanageable!

So, where are you at on the Brazilian Blowout/keratin issue? :-)


Sherri 12 January 2014 at 9:47 pm

Hello Janine, I would like to send you a couple of products for you to try and let me know what you think. Please let me know the best way to go about this.


Janine 15 January 2014 at 2:44 am

Hi Sherri,

You’re welcome to contact me via my email address, j9falcon at gmail dot com. Cheers.


Alexandre 26 January 2014 at 1:29 pm

Hi Janine,
I discovered your beauty blog, i’m the distributor of a french brand for hair in Canada, Myriam K Paris. The brand exist since 8 years in France and sell yet in 11 countries in the wolrd and now we introduce the brand in Canada and USA. I would like to send you some products than you could test them, there are the new French smoothing, BB Creme for hair and Botox capillary (it’s a anti-ageing product for hair).
If you are interest to test them let me know it will be a pleseare to send you some samples. Sorry for my english.
Thanks Alex


Janine 26 January 2014 at 2:18 pm

Hi Alex,
Thanks for getting in touch. You’re welcome to get in touch via the email address in the comment box above yours. Cheers.


Ellen McKay 27 March 2014 at 1:04 pm

Hi there

I have a website related to healthy eating, nutrition and fitness and I am interested in buying a link on your site.

Are you interested in something like this?

If so, please let me know your price, etc

By the way, nice site! :)

Hope to hear from you.



Janine 27 March 2014 at 7:56 pm

Thank you for getting in touch, Ellen. I’m afraid I don’t do link sales, however. I’m part of the SAY Media network; all ad sales are handled via this link: http://www.saymedia.com/company-and-campaign-information



Arla Litwin 28 May 2014 at 4:41 pm

Hi Janine, I have a line of a highly effective anti-aging skin care products for sensitive skin and I would love the opportunity to send you some samples to try and hopefully review for your site. Please let me know if you are interested and where I can send the products. Thanks so much. Best regards, Arla


Megha 20 June 2014 at 8:10 am

Loved and enjoyed reading your blog…Science behind every post. Im a passionate blogger too.


Trent Brown 7 July 2014 at 2:15 am


We’re interested in advertising on quality blogs, like I’m a Beauty Geek .
Could you please let me know what advertising options you offer? We’re specifically interested in
sponsored posts.

Thanks for your time.



Margarita 8 July 2014 at 12:04 pm

Hi Janine,
I want to start off by letting you know that I LOVED reading your blog. You seem to really know your stuff, and you definitely have the passion to back it up.
I would like to know if there is any way my company and I could pair up with you. We’re a new laser skin care company that just opened in the heart of downtown, Toronto, and we’re looking for bloggers to advertise with. Can you please give me some info as to how to move forward with this idea?
I would also love to invite you to come by for a complimentary facial, whenever you have time. We use nothing but high end skin care products, all infused with diamond powder to help exfoliate and brighten the skin.
Talk soon :)

Margarita Frumin
Canada MedLaser


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