BUY A LIPSTICK, HELP SERIOUSLY SICK KIDS SMILE

Homegrown beauty brand partners with the Starlight Children's Foundation Canada
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Homegrown beauty brand partners with the Starlight Children's Foundation Canada
Until May 8th, $1 from each Caryl Baker Visage Lipstick sale will go toward helping really sick kids. Shades shown: Marilyn (red), Supertramp (petal pink), and Flirt (pink shimmer).

Until May 8th, $1 from each Caryl Baker Visage Lipstick sale will go toward helping really sick kids. Shades shown: Marilyn (red), Supertramp (petal pink), and Flirt (pink shimmer).

Until May 8th, each purchase of a Caryl Baker Visage lipstick gives $1 to the Starlight Children's Foundation Canada, a charity devoted to helping really sick kids. The 25-year-old organization focusses on brightening the lives of children (and their families) dealing with serious illness.

Caryl Baker Visage takes me back to my childhood just north of Toronto. A beauty boutique franchise started in 1969 by former model (and Toronto resident) Caryl Baker, CBV had locations in a number of shopping centres, and offered something that always made my little budding-beautygeek heart beat faster: makeovers. I was all about makeovers – that was my favourite section of any women's magazine. For hours, I'd pore over before-and-afters in Mum's various subscriptions, such as Family Circle and Chatelaine.

I never did make it into a Caryl Baker Visage for my very own makeover, but I did encounter the brand again when I started as an assistant style editor at Canadian Living in 2001. The solid cosmetics line popped up in all the top national magazines from time to time, with a nice eyeshadow here, or a nice lipstick or blush there.

Caryl Baker sold the business a few years ago. The new owners are committed to growing the brand and continuing CBV's longtime relationship with the Starlight Children's Foundation Canada – Caryl Baker is a founding board member. In 2015, CBV contributed to a Starlight Wish and a FunCenter™ Unit at Toronto's Sick Kids Hospital.

Gluten-free and formulated with ceramide 3, shea butter, avocado oil and Vitamin E, Caryl Baker Visage Lipstick ($18.50 CAd, carylbakervisage.com) comes in 42 shades. A handy little built-in mirror springs open on the cap when you remove it from the lipstick tube.

Are you familiar with Caryl Baker Visage? Or Starlight Children's Foundation Canada?