CND CREATIVE PLAY: PRESS RELEASE

This line has 80 shades and 10 finishes, and it's launching now!
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Karen Falcon
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This line has 80 shades and 10 finishes, and it's launching now!

Over the weekend, I discovered this new pro-only line called CND Creative Play and I managed to pick myself up a handful of bottles. If you saw my Instagram feed, you saw this:

CND Creative Play Miss Purplelarity

CND Creative Play Miss Purplelarity

Once I got myself back at my desk, I did that thing where I wander around the internet, find info, and and send out emails. Here's what I ended up with:

cnd creative play official press release

Why conform? Colour your way. Go all out with new shades of daring, unique colour. Go metallic. Go bright. Go dark. Just go play.

CND, the global leader in professional nail products and services, reveals the newest addition to the CND portfolio and the next generation of colour with Creative Play Nail Lacquer. With 80 colours across 10 different finishes, Creative Play Nail Lacquer provokes you to be unique and self-expressive through shades that are bright and fun.

CND Creative Play Finishes 2016

CND Creative Play (image via cnd.com)

“At CND, we are always looking for opportunities to elevate the standard in professional nail colour,” says CND Co-founder and Style Director Jan Arnold. “Creative Play Nail Lacquer plays with dimension, pops with pigment and pushes outside the boundaries. This new line redefines traditional nail lacquer with colour that breaks the rules through emotive, energized shades that allow you to express your individuality.”

Formulated with micronized pigments, this traditional three-step system delivers smooth, uniform application with high-gloss and richly saturated colour. Developed for consumers who desire frequent colour change, and to simultaneously serve the needs of the professional nail community, Creative Play Nail Lacquer offers flawless results with minimal effort for the ultimate colour story every time.

CND Creative Play Shade Chart 2016

CND Creative Play (image via cnd.com)

  • Traditional three-step nail lacquer system (Base, Colour and Top Coat)
  • Vibrant, fun, multi-textured colour
  • Formulated with micronized pigments to optimize colour intensity, smoothness and gloss
  • Advanced brush designed with nearly 400 bristle ends to allow for precise and smooth application
  • Available in 80 colours across 10 finishes including: crème, holographic glitter, metallic, metallic glitter, micro glitter, multi-colour glitter, pearl, satin, shimmer and transformer
  • *7-free – Free of toluene, camphor, formaldehyde, phthalates (DBP), formaldehyde resin, xylene, and methyl ethyl ketone (MEK)
  • Removes easily with CND Nourishing Remover

Creative Play will be available May, 2016 as a salon service and for retail in select salons worldwide. For more information, please visit cnd.com.

Retail Price for Creative Play Polish, Creative Play Base Coat and Creative Play Top Coat: $8.50 / 13.6 mL

Availability: cnd.com/find-salon

CND Creative Play Miss Purplelarity 2016

CND Creative Play Miss Purplelarity

At some point in the future, I'm gonna bet there will be swatches and maybe a review. So far, from my single shade experience, I can tell you I'm really looking forward to playing in more of these bottles. If it all goes on the way Miss Purplelarity did, I think the future looks pretty swell for CND's new pro nail polish line.

Update: I have since managed to get mah digits into all 80 shades of Creative Play! I've swatched it all and it's broken down into 20 shades per post. They can all be found here:
CND Creative Play Swatches 1
CND Creative Play Swatches 2
CND Creative Play Swatches 3
CND Creative Play Swatches 4
CND Creative Play Pinterest (all 80 swatches in one place!)

Chat soon, pretties!xoK.

*7-free in Canada would be "6-free" because toluene is already a banned substance in this country and thus can't be used as a marketing point.

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