HOW TO APPLY BRONZER FOR SPRING VS SUMMER

Absolutely we should change up our sun-kissed glow depending on the season, and Maxime Poulin, our favourite man of a million makeup tips, shows us how.
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Absolutely we should change up our sun-kissed glow depending on the season, and Maxime Poulin, our favourite man of a million makeup tips, shows us how.
bronzers 2016_how to apply bronzer for Spring and for Summer

How to apply bronzer for Spring and for summer – 'cuz it's different! Clockwise from top left: Urban Decay Beached Bronzer, Clarins Summer 2016 Bronzer + Blush (May), Guerlain Terracotta (May), Urban Decay Beached Bronzer, Elizabeth Arden Sunset Bronze, YSL Beauty Les Sahariennes Bronzing Stones Sunkissed Glow, Guerlain Terracotta.

Maybe it's something my Mum told me when I was a young teen itching to wear makeup: "If you're all made up every day, how will you look special for a special occasion?" Or maybe it's the unrelenting sameness of "Instagram makeup." Either way, I started thinking about bronzer and whether there's a difference in application for Spring vs an application for summer. The answer is a resounding yes, and it comes from a bronzer expert: our favourite man of a million makeup tips, Maxime Poulin, global beauty artist for Guerlain. In the video tutorials below, he shows us how to adjust our bronzer technique for Spring and for Summer, and how to find our mistake-proof shade.

Note: you don't have to watch all three videos (although Maxime's intro delivery in the summer version is just so charming), but if you ever need to refer back for a specific event or season, my niece Erin (who practically has a PhD in watching YouTube vids) and I decided it's better to offer you separate videos so you don't have to fast-forward through the part you don't need.

bronzer for spring

How to apply bronzer for Spring: subtle warmth on model Emily's complexion

How to apply bronzer for Spring: subtle warmth on model Emily's complexion

One of the things that drives me nuts about some YouTube makeup types is that they do the same look every time, just with different colours. Not all, I'm sure, but a lot – it's why we have a look that we can call "Instagram makeup." I like a little variety, and a lot more natural. 

Maxime's bronzer technique for Spring is light and easy and probably something many of us already do: that "3" brush stroke that starts at the forehead, hits under the cheekbones and then under the jawline. "I don't think you should see the bronzer," he says. "When you see bronzer, it's wrong. You should just emphasize the gold undertones of the skin."

bronzer for summer

How to apply bronzer for summer: Emily is sunkissed as though she'd spent the day on her yacht...

How to apply bronzer for summer: Emily is sunkissed as though she'd spent the day on her yacht...

Oh how I've missed this old-school application! Maxime's technique for bronzer for summer is that childhood sunburned look: warmth across the forehead and across the tops of the cheeks and the bridge of the nose, too. It's deliciously youthful and youth-preserving because it doesn't come with UV damage (unless you skip your sunscreen, which of course you won't.)

"This look is good for summer because there's so much light that this application looks natural," says Maxime. "If you wore bronzer like this outside of summer, it would look obvious and fake." Note: you need a different brush from the one you use for Spring.

Although you'll see our lovely model Emily needs no blush after Maxime finishes with the bronzer, a pop of red on the apples of her cheeks would just amp up that childlike sunburn-effect to playful + stunning. It's one of my favourite summer looks.

bronzer for spring vs bronzer for summer

How to apply bronzer for Spring and for summer: (from top) Clarins Summer 2016 bronzer + blush, Guerlain Terracotta, Urban Decay Beached Bronze

How to apply bronzer for Spring and for summer: (from top) Clarins Summer 2016 bronzer + blush, Guerlain Terracotta, Urban Decay Beached Bronze

This is the all-in-one, and perhaps the easiest way to see the difference between bronzer for Spring vs bronzer for summer on Emily's enviable complexion.

What do you think? Do you already change your bronzer application depending on the season? Or is it just too much bother?

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