LET'S TALK ABOUT THE SHEET MASK CRAZE

It's taken years for sheet masks to trend in North America – are you into them?
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It's taken years for sheet masks to trend in North America – are you into them?
best sheet masks_beautygeeks_imabeautygeek.com

Sheet masks by For Beloved One, TheFaceShop and Too Cool for School

I've been a sheet-mask fan for several years, since my introduction to the Olay Pro-X version. That one was my favourite for price, efficacy and accessibility. But North America has been slow to catch on – it took the success of BB creams to spotlight Asian beauty staples we call trends here. This week the Lipstick League is curious about your stance on what's become to us a sheet-mask craze. Have you tried one? If yes, do you prefer them over more familiar masks that come in tubes or jars?

I prefer sheet masks over masks that come in tubes or jars. Maybe it's because I'm obsessed with hydration. Sheet masks form a physical barrier that traps that massive dose of moisture against your skin. I've said this before: it's like they force-feed your skin with liquid. 

However only some sheet masks perform really well for me: I'm convinced the goopier the mask, the better the conditioning results. Lightweight sheet masks soaked in lightweight serum seem to deliver less moisture, perhaps because the wetness seems to evaporate from the mask even while it's on the face. My skin doesn't feel as moisture-sated as it does with a goopy mask such as the Olay Pro-X. Sadly, it's been discontinued. (Interestingly, Olay has a bunch of masks in the UK, Australia and Asia that I hope will soon make their way to Canada and the US. I found some on amazon.com and I want them all: Olay Aquaction Nourishing Hydration Masks; Olay Total Effects Stretch Masks; and Olay White Radiance Soothing Whitening Stretch Masks.)

The goopy sheet mask I love right now is the Too Cool for School Egg Cream Mask that I geeked out about here

I've also discovered that "hydro gel" sheet masks make my dehydrated skin really happy, perhaps because the moisture that soaks them is really trapped against skin, less able to evaporate through the firm gel mask structure than it would through fabric. I like TheFaceShop Green Tea Hydro Gel mask and the For Beloved Extreme Hydration Bio-Cellulose Mask (similar to a gel; more to come in another post). ToGoSpa has two gel masks I'm keen to try, and I'm geeking out about all the hydro gel masks Sephora now offers. I want them all, every single one. #uhoh #maskgreed

Let's chat about this after the following links-fest:

lipstick league links of the week

Here's what the Lipstick League is talking about right now

Here's what the Lipstick League is talking about right now

Love for Lacquer  Looking for a GREAT Valentine’s Day Polish Collection? Check out these 6 shades from Sassy Pants Polish!

My Newest Addiction  Laura recently tried out some of the new releases from Maybelline and she shows us how to master your contour in one of her recent posts!

Nouveau Cheap  After hearing so many people in the beauty community rave about using Nivea Men Post Shave Balm as makeup primer, G finally had to try it for herself. Is it worthy of the hype? Here's her verdict.

Phyrra  Urban Decay is celebrating their 20th anniversary with the Urban Decay XX Vice LTD Reloaded Palette! Check out Phyrra's video review, swatches, and look!

Prime Beauty finally found a Superhero she can get behind: IT Cosmetics Superhero Elastic Stretch Volumizing Mascara. Find out if it can lengthen lashes in a single stroke!

we heart this has nothing but love (always love) for the 2 newest NARS spring 2016 palettes. You will too after you check out the photos!

Beautygeeks  Watchu wearing under there? 13 awesome tips + 15 great recommendations for sub-zero-stressed skin.

Blushing Noir  Quite possibly the best foundation ever for anyone with oily skin! Read the review of the new NARS Velvet Matte Skin Tint from the oiliest blogger in all the land.

Clumps of Mascara  What’s a beauty blogger without her tools? Good question! These are Brittany's absolute MUST HAVE beauty tools.

EauMG  The East Coast is buried under a blizzard! And Victoria is smitten by this natural peach perfume that reminds her of summer.

Gouldylox Reviews  Wrinkles and acne are a struggle for which Kelly did not sign up. However, there's a one-of-a-kind product that treats both, which is kind of amazing. Kelly's got a coupon code for you, too!

(Wondering what the Lipstick League is? Find out here.)

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So what's your take on sheet masks and their new popularity in oxidental markets? You've tried one? Got a fave? And most importantly, do you warm the package between your hands (or under your upper thigh if you're sitting down) before using the sheet mask so you don't get that cold-on-skin shock?

shoppity shop-shop

In Canada, TheFaceShop masks are available at thefaceshop.ca.