CLARISONIC MIA FIT AND ALPHA FIT: #SUPERCUTE

Shorter, rounder, more compact – wait, where does "fit" come in? Oh, right. Plus an origin story that starts with a perfume bottle and a big, fat NO.
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Shorter, rounder, more compact – wait, where does "fit" come in? Oh, right. Plus an origin story that starts with a perfume bottle and a big, fat NO.
Clarisonic Alpha Fit facial cleansing brush

Clarisonic Alpha Fit, the dude version of the Clarisonic Mia Fit

The newest Clarisonic cleansing brush has shrunk down to a squat, rounded, compact version of itself – sorta like me after Christmas. Except for the compact part. And damnit, the new Clarisonic Mia Fit is way cuter than I am. Also, '"fit" is part of its personality – it fits neatly in your hand. See below:

The Alpha Fit (gotta have a guy-friendly moniker for the one for dudes) is man-skin specific, with a shorter-bristle brush that oscillates at more than 300 movements per second. It's designed for male skin, which tends to be tougher and oilier than female, and for cleansing deeply despite stubble, to banish the dead-cell build-up that can occur beneath the beard.

The cheerful Mia Fit units feature two settings, a 60-second Delicate and an 80-second Power Clean, as well as a timer that goes for one minute. Both Fit models are rechargeable, waterproof and travel-friendly – or gym-bag friendly, if you will.

Clarisonic Mia Fit cleansing brush

Clarisonic Mia Fit

I dig the reserved grey of the Alpha Fit, but the Mia Fit's colour-happy shades would be a little hard to resist on winter-grey mornings.

clarisonic: an origin story

Original inspo in 2002 for the Clarisonic cleansing brush

Clarisonic co-founder Dr. Robb initially wanted the Clarisonic facial cleansing brush to be similar in size and shape to this 2002 Vera Wang Vera Wang for Women bottle – the engineers said it wouldn't work.

I bet I know what you're thinking: why wasn't this the original shape of the Clarisonic brush? Well, co-founder Dr. Robb Akridge tried. Back in 2005, he spotted a crystal Vera Wang fragrance bottle (see above) and thought, Aha! That's it! But the Clarisonic engineers quashed that idea – it couldn't be done, they said. Too small for all the necessary tech components, and the vibrations would be too intense in a hand-held unit.

early prototypes of the Clarisonic cleansing brush

Early Clarisonic cleansing brush prototypes... that look nothing like that Vera Wang bottle.

It took 10 years, but finally Dr. Robb has a Clarisonic shape and size more in line with what he'd originally visualized, and we have a cleansing brush that seems more user friendly. The new size is a result of the decision to create a unit specifically for men, something clearly different from the existing models. The Alpha Fit technology is crazy, more compact to fit into the smaller handle (see below), and stuffed strategically with rubber pads to lessen the vibration in the hand. After that, a cute, girly version was a no-brainer; enter the Mia Fit.

The Clarisonic Alpha Fit's inner workings

The Clarisonic Alpha Fit's inner workings

The Clarisonic Mia Fit and Alpha Fit have already launched in the US ($189 USd at sephora.com and nordstrom.com); they launch in Canada at Hudson's Bay, Sephora, Nordstrom, Saks, Sears, Shoppers Drug Mart and clarisonic.ca in March and will retail for $199 CAN each.

Do you have a Clarisonic already? Have you had issues? Maybe this post will help, or this one, or the what's-the-right-cleanser-with-my-Clarisonic info at the bottom of this post.

And whaddya think of the Alpha and Mia Fit units? What colour would you choose?

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