HOW BURT'S BEES TINTED LIP BALM IS SAVING US

New packaging reduces costs for more than just the natural-beauty brand.
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New packaging reduces costs for more than just the natural-beauty brand.
burt's bees tinted lip balm new packaging 2016

Burt's Bees Tinted Lip Balm in its pretty new 2016 packaging

Burt's Bees is spending less on packaging their much-loved Tinted Lip Balm, and passing the savings on to us. Yep, it's true. In a move that gives more love to our environment, the brand gives a little happy to our wallets.

original burt's bees tinted lip balm packaging

Burt's Bees Tinted Lip Balm original outer cardboard packaging – sayonara

Remember the original Burt's Bees Tinted Lip Balm packaging? The bulky paper container and opaque encasing? Earth friendly, sure. But by tossing the paper outer sleeve altogether and retooling the the lip balm tube to feature a translucent cap that highlights the shade within, the natural-beauty company has significantly lightened their tinted lip balm's planet footprint – by more than 43%, it turns out.

original burt's bees tinted lip balm tube

Burt's Bees Tinted Lip Balm original balm tube – buh bye

Carolyn Hungate, senior brand manager at Burt's Bees Canada, says the revamped packaging adds up to 35 relieved trees, or two months worth of home-power output, or four months of not driving a car, or cutting 2.4 oil barrels worth of emissions. Sweet. And let's not forget the savings for Burt's Bees must be a big deal – the brand no longer has the expense of producing that extra paper sleeve, and the reduced bulk and weight means shipping costs are lower as well.

And Burt's Bees Tinted Lip Balm fans are winning in the beauty-budget department. The tinted lip balm price is dropping from $7.99 CAN to $5.99 CAN, and from $6.99 US to $4.99 US. *highfive*

burt's bees tinted lip balm_Zinnia

Burt's Bees Tinted Lip Balm new shade: Zinnia

As for the balm itself, there's been no change to the amount in the tube, nor any change to the conditioning shea butter formula. But there is a new Burt's Bees Tinted Lip Balm shade: Zinnia. Along with the new packaging, Zinnia lands on Canadian shelves in March. It's already out in the United States for $4.99 US at drugstore.com.

burt's bees tinted lip balm zinnia

Burt's Bees Tinted Lip Balm in Zinnia, new shade for 2016.

Whatchu think? Are you already a Burt's Bees tinted lip balm fan?

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