VINCENT LONGO COSMETICS TO LAND AT HUDSON'S BAY

celebrity makeup artist's line started in the heyday of the supermodel becomes widely available in Canada
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celebrity makeup artist's line started in the heyday of the supermodel becomes widely available in Canada
Vincent Longo cosmetics at Hudson's Bay in Canada

Vincent Longo cosmetics is landing at Hudson's Bay in Canada. Clockwise from bottom left: Vincent Longo Liquid Canvas Healthy Fluid Soft Matte Foundation, Thinstick Lipstick, Perfect Shine Lip Gloss, Pearl X Eyeshadow in Code 6, Dew Drop Radiant Blush in Misty Rose, and Chiara Blush Stick in Ibisca.

Vincent Longo isn't a new name to veteran beauty editors and makeup junkies. The Australian-born makeup artist has enjoyed a long career that started in the heyday of supermodels Linda Evangelista, Naomi Campbell, Christy Turlington and Stephanie Seymour, and includes covers and features for Italian Vogue, British Vogue, American Vogue, Elle and Glamour, as well as work with celebrities such as Sarah Jessica Parker, Gwyneth Paltrow and Sharon Stone. Now the artist's makeup line is available at thebay.com and is rolling out to Hudson's Bay counters in June.

Vincent Longo cosmetics debuted in the mid-1990s and found their way into Barney's New York, Nordstrom, Bloomingdale's, Neiman Marcus, Sephora, Fred Segal and Space NK. After a financially difficult stretch around 2008 that forced them out of most retailers, the brand eventually re-appeared at Nordstrom. 

When Sephora debuted in Canada, Vincent Longo was available to Canadians there for a short time. A few individual Canadian retailers have continued to carry it, but its launch at Hudson's Bay marks its first national distribution here since brief Sephora appearance.

Fun fact: Longo's nephew Carl, also a makeup artist (he's worked with Glamour, O: The Oprah Magazine, Harper's Bazaar and Elle), has put in 10 years as the product development manager for Vincent Longo Cosmetics.

Vincent Longo at Hudson's Bay in Canada

Vincent Longo Cosmetics hits Hudson's Bay in Canada. Clockwise from bottom left: Vincent Longo Lip Cheek Gel Stain in Angel's Touch, Water Canvas Cream to Powder Foundation, Creme Concealer, Water Canvas Blush in Terra Dew, Starlette Gel Eye Stain in Ambrosia Mist.

I've never tried any of the Vincent Longo lineup. I'm intrigued by the Water Canvas cream-to-powder foundation and blush, the Creme Concealer that promises medium-to-full coverage, the lip-and-cheek and eye stains and a vibrant pink lipstick and gloss. (Note: the Vincent Longo makeup line includes seven gluten-free options from gel liners to stains to lipstick and mascara; check out vincentlongo.com for more info.)

"Love, love Vincent Longo cosmetics," says British celebrity artist Chase Aston, who has worked with supermodels Naomi Campbell and company too, as well as celebs such as Kate Winslet. He stocks his kit with staples from the line and considers them professional essentials. "My favourites are Water Canvas cream-to-powder foundation and Dew Drop Radiant Blush," he says.

I asked my USA-based Lipstick League pals for recommendations, too: Kelly from Gouldylox.com likes his multi-coloured Pearl X Eyeshadows -- she says they're "gloriously illuminating." Amber at BeautyJunkiesUnite.com likes the stains and the Creme Concealer. And Laura at MyNewestAddiction.com ran a sponsored post that will give you some great product details.

Are you familiar with Vincent Longo makeup? What do you recommend?