The 63rd Benefit Cosmetics boutique in the world will be the first Benefit storefront to open in Canada, in mid-town Toronto.
Until now, Canada's devotees of the playful brand have had access to favourites such as Benetint Lip & Cheek Stain, They're Real Mascara, Hoola Bronzer, and That Gal Brightening Face Primer via super-cute Benefit environments tucked into shops such as Sephora, Murale and, for a while, Holt Renfrew. Shoppers Drug Mart Beauty Boutiques also house Benefit sections.
In May 2015, Bene-fans in Toronto can beeline for 2614 Yonge St., next to Club Monaco, between Lawrence and Eglinton avenues. Look for a light pink façade, as well as a girly-pink Benefit awning and blade sign. The boutique will have a ground-floor level and a downstairs, too.
Additional Canadian locations are slated to open in the next five years; specifics on cities as yet unavailable.
More than just retail spaces, Benefit boutiques offer a variety of signature aesthetics services the cheeky brand hasn't offered to Canadians until now -- well, until mid-May this year.
As well as makeup applications and brow shaping they already enjoy, Bene-babes can look forward to booking airbrush-tanning sessions, face and body waxing appointments, lash tinting, and false-lash applications, too. Oh, and threading! Click here for a menu from the Benefit website. Canadian pricing ranges from $6 for one-brow bling (I don't know what that means yet) to $14 for a "bum wax" (*giggle*) to $79 for a men's Brazilian (ouch) to $65 for a makeup application and $90 for a lesson.
Now all we need are those adorable Benefit kiosks at our airports (that's already in the works too).
Whaddya think, Canadian beautygeeks? Have you ever been to a Benefit boutique anywhere in the world? Bought anything from a cute Benefit kiosk? What about you, our beautygeek friends in America?