CONFIRMED: JOE FRESH MAKEUP TO HIT SHOPPERS DRUG MART SHELVES

yep, you'll soon be able to get your fix in lots of places and with optimum points
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Janine
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yep, you'll soon be able to get your fix in lots of places and with optimum points

Big news, yesterday: Joe Fresh founder Joe Mimran is leaving the company to focus on family and other projects of interest, according to the Toronto Star. Also big news: the Financial Post reports that Loblaws is putting Joe Fresh makeup on Shoppers Drug Mart shelves in 2016. (If you remember, Loblaws purchased SDM last year). 

Joe Fresh makeup to hit Shoppers Drug Mart in 2016

Joe Fresh Beauty, Spring 2015: Colour Adjust Blush in Coral and Pink, $10 each; Sheer Liquid Highlighter, $12; Sheer Gloss Lipstick in Red, Bare and Coral, $12 each.

It seems Loblaws also has plans to make Joe Fresh clothing and accessories available in SDM in some way, but no details on that yet. Also no word on whether the skincare will follow the cosmetics, but why not?

Shoes though -- there's shoe news. The Aldo Group is designing the 2016 collection of Joe Fresh footwear. And there's more kids and baby stuff in the works, as well; Loblaws intends to expand those existing departments.

No news about Joe Fresh Beauty heading to the US Joe Fresh stores, though, at least not yet. :-(

We're pretty pumped at the prospect of Joe Fresh Beauty becoming more widely accessible here (and available via SDM Optimum Points!), and we can't wait to see what Aldo does with the shoes. You have thoughts? Oh, and have you seen ManiGeek Karen's Joe Fresh Polish Salad??

www.imabeautygeek.com