HAVE YOU SEEN THIS ROOT COVER UP MINERAL POWDER MAKEUP FOR YOUR HAIR?

no mixing, no dye, no mess -- just brush it on, and wow
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no mixing, no dye, no mess -- just brush it on, and wow

Clairol Nice'n Easy Root Touch-Up kits were a wallet-saving gift from the hair-colour gods when they first launched, weren't they? Finally you could deal with root regrowth at home and extend time between salon-colour visits by a week or two. But although those kits promise a fix in 10 minutes, you can't just brush the colour on and go, right? It's hair dye, so you've still gotta do a patch test (never skip that bit), then at least 48 hours later put on the plastic gloves, mix up the colour, apply to the roots at your part and around the face, set your timer for 10 minutes (15 for stubborn greys), wait, then rinse and blow-style. 

color wow root cover up_or chris evans wow

Would obvious root regrowth keep you from meeting, say, Chris Evans, if you hadn't had time to camouflage them?

If you're a last-minute type, that DIY-dye process will be tricky because it requires some advance planning. Can't do it if you've just noticed your roots on the way out the door, or you're at work and score an invitation to meet, say, Chris Evans, that very evening. But you could brush some powder on dry, styled hair real fast, right?

color wow root cover up mineral powder

Color Wow Root Cover Up mineral powder makeup for hair

Color Wow Root Cover Up ($40 at select Canadian salons and $34.50 at ulta.com) is an oil-based, water-resistant mineral powder that masks regrowth instantly, and looks natural too. 

color wow root cover up mineral powder shade range

Available in six shades from platinum to black, the powder is so loaded with pigment that the blonde shades can cover even dark roots. 

color wow root cover up platinum mineral powder makeup for hair

Color Wow Root Cover Up in Platinum

If you know from mineral powder makeup, you know it has a built-in sheen -- it translates as natural shine when you put it in hair. 

color wow root cover up blonde mineral makeup for hair

Color Wow Root Cover Up in Blonde

The formula is wax-free, and dye-free; it won't get sticky or harden. 

color wow root cover up mineral hair makeup in medium brown

Color Wow Root Cover Up in Medium Brown

And the colour is supposed to stay put despite sweating or swimming until you shampoo. 

color wow root cover up black mineral powder makeup for hair

Color Wow Root Cover Up in Black

All you have to do is choose the shade that best matches your dye job, and paint it with the enclosed brush on dry, already styled hair. And go. 

how to use color wow root cover up mineral makeup for hair

How to use Color Wow Root Cover Up mineral makeup for hair

Watch how easy the application is:

Color Wow, co-founded by John Frieda, by the way, launched in the US a couple of years ago. As of last May, Color Wow Root Cover Up wasn't available in Canada. But I just found it at the new Robert Dunne Salon (416-962-7430) just south of Yonge/St. Clair in Toronto. The Color Wow website salon-finder reveals a handful of other Canadian salons also carry it.

Again, Color Wow Root Cover Up is $40 at Robert Dunne and other select salons in Canada; it's $34.50 at ulta.com.

US beautygeeks, have any of you tried Color Wow Root Cover Up? Is it as good as it looks? Tell us everything!

Photo of Chris Evans via justjared.com.