Maybelline Lash Sensational Mascara + Maybelline Color Sensational Creamy Matte Lipstick: City Chic

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Maybelline Lash Sensational Mascara and Maybelline Color Sensational Creamy Matte Siren in Scarlet lipstick_model Zoe for TargetCanada at WMCFW Toronto

A new mascara and new matte lipstick were key components of the Target Canada runway look at Toronto's World Mastercard Fashion Week (WMCFW) on Tuesday. At lead artist Grace Lee's makeup station (aka Grace Island) in the tent in David Pecaut Square, Maybelline Lash Sensational Mascara and Maybelline Color Sensational Creamy Matte Lipstick triggered grabby hands. For the most part, though, I kept my mitts to myself.

maybelline color sensational creamy matte lipstick

Maybelline Color Sensational Creamy Matte lipsticks_TargetCanada at World Mastercard Fashion Week_Toronto

Already available everywhere in the US since August, Maybelline Color Sensational Creamy Mattes are just now making their debut in Canada. Packed with pigment plus a hit of oil to ensure comfortable wear, the collection of 10 shades ranges from nude to punchy brights. A vampy wine appears to be missing from this photo; I didn't take it, I swear.

Maybelline Color Sensational Creamy Matte lipstick Siren in Scarlet_TargetCanada at World Mastercard Fashion Week Toronto_model Zoe

Inspired by Target's signature bullseye red, Maybelline pro Grace Lee made Color Sensational Creamy Matte Lipstick in Siren in Scarlet ($7.99 at ulta.com) the focus of this "City Chic" makeup on model Zoe.

Maybelline Lash Sensational_Maybelline Matte lipstick_TargetCanada World Mastercard Fashion Week Toronto

On eyes Grace used Maybelline Color Tattoo Leather in Creamy Beige ($8.99 at well.caand $7.49 at ulta.com) topped with a bit of Baby Lips in Quenched ($4.49 at well.caand $4.49 at ulta.com) on the lid for sheen. She contoured cheekbones with the same Creamy Beige. "We used it a lot backstage in New York as well," she says. "It's a creamy, taupe-y shade without shimmer."

Maybelline Lash Sensational Mascara and Maybelline Color Sensational Creamy Matte lipstick_model Zoe for TargetCanada at WMCFW Toronto

With her signature illuminator-mix of clear Baby Lips and Color Tattoo Metal in Barely Branded ($8.99 at well.caand $6.99 at ulta.com), Grace brightened the inner corners of Zoe's eyes and highlighted her cheekbones. She enhanced Zoe's amazing brows with Maybelline Brow Drama Sculpting Brow Mascara ($7.99 at ulta.com) tinted brow gel (major Brow Drama tips and how-to here).

maybelline lash sensational mascara

Maybelline Lash Sensational Mascara

On lashes, Grace used new Maybelline Lash Sensational Mascara, which features a curved brush with a short comb on one side to lift and shape eyelashes; longer teeth on the other side separate and lengthen. "I've basically divorced Volum'Express The Rocket Mascara ($10.49 at well.ca and $7.49 at ulta.com) and married this one," she says. "I was having affairs with the other mascaras, but always came back to Rocket. That's over -- now Lash Sensational is my new husband." Maybelline Lash Sensational Mascara hits stores in November.

Maybelline Color Sensational Creamy Matte Siren in Scarlet lipstick and Maybelline Color Show keep up the flame nail polish

The finishing touch for this bold, matte-red-lip look is Maybelline Color Show nail polish in Keep Up the Flame ($4.49 at well.caand $3.99 at ulta.com).

-- SHOP THE LOOK --

Have you tried the Maybelline Color Sensational Creamy Matte lipsticks yet? Are you curious about the new Maybelline Lash Sensational Mascara?