With Reveal Calvin Klein, the Calvin Klein brand has gone back to its selling-sex roots. From Brooke Shields and "You wanna know what comes between me and my Calvins? Nothing." to Christy Turlington frolicking amorously in the surf for Escape, to sultry Natalia Vodianova smouldering for Euphoria... and right, let's not forget Obsession (although I'd like to; it hates me), CK has always sold sensuality brilliantly. Reveal Calvin Klein holds the same promise, with drop-dead gorgeous Doutzen Kroes and dead-sexy Charlie Hunnam at the heart of its ad story. And for the next three days, the Hudson's Bay Queen St. W location will feature two dancers in a live, voyeuristic street-window performance inspired by the seductive Reveal Calvin Klein TV spot. *Eight-pack abs* alert!
reveal calvin klein salty sex-appeal
Reveal Calvin Klein has been characterized by Coty as a "solar oriental" -- the perfumers invented a solar accord to evoke a sense of heat, sun and water. A raw-salt top note along with pink and white pepper, orris, ambergris, cashmeran and sandalwood, adds to the scent-of-sex appeal. Does it smell like warm skin and rumpled 1200-count white sheets? You decide.
Given holy-hottie Charlie Hunnam's infamy for having been initially cast as Christian Grey, perhaps the bigger story with Reveal Calvin Klein is that someone was clever enough or lucky enough to have snagged the handsome Brit for the campaign. Let's watch:
Inspired by the above, Canadian department store Hudson's Bay is staging live, voyeuristic window performances several times daily at their Queen St. W location today, tomorrow and Saturday.
Against a luxe bedroom backdrop, two scantily-clad dancers tease the sidewalk audience.
See that there on the left? Eight-pack abs, lovelies. Eight. Pack. Abs.
If you're in the vicinity of Queen St. W and Bay St., you can catch the live show on August 28th, 29th and 30th at 12:10 pm, 12:50 pm, 1:30 pm, 5:10 pm, 5:50 pm, and 6:30 pm.
Bonus video: behind-the-scenes footage from the making of the Reveal Calvin Klein TV spot.
Reveal Calvin Klein is available in September as a 50 mL eau de parfum, $85, and a 100 mL eau de parfum, $110, at Hudson's Bay, Sears, Sephora, Shoppers Drug Mart, Murale and London Drugs. Also available soon if not immediately are a Reveal Calvin Klein 200 mL shower gel ($45) and 200 mL body lotion ($49), and a 10 mL rollerball ($25).
UPDATE: I've complied with a request from the Calvin Klein NY office to remove my video clip of the live performance in The Bay Queen St. window due to licensing issues. As it turns out, rumour has it the live show had to be cancelled on the 29th because someone somewhere felt it was too risqué.
As well, Calvin Klein announced on September 5th that hot-hot-hot Charlie Hunnam will be the face of Reveal Calvin Klein for Men, set to debut in February 2015. (For what it's worth, we think Charlie's wearing too many clothes in this ad shot.)
Are you feeling it?