The Lupita Nyong'o Lancôme Campaign: The Star Has a Cosmetics Contract

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Lupita Nyongo Lancome

Huge beauty-inspiration news: Oscar-winning actress and red-carpet darling Lupita Nyong'o has been scooped by a big beauty brand. We have a Lupita Nyong'o Lancôme campaign to look forward to this Fall.

the lupita nyong'o lancôme connection

What a get for Lancôme. Lupita Nyong'o won hearts with her poignant pre-Oscars speech about "black beauty, dark beauty," feeling "unbeautiful" as a girl, and what beauty really means. The 12 Years a Slave star, 31, touched hearts again with her thoughtful Academy Awards thank-yous.

Now we can anticipate seeing a Lupita Nyong'o Lancôme campaign this Fall. She's currently appearing in ads for Miu Miu this Spring -- see below.

"What appealed to me about Lancôme is that they’re not dictating what beauty is," said Lupita in WWD. "What they do supports something that already is — and that was appealing to me, too. It’s what drew me to them."

In terms of the Lancôme cosmetics themselves, Lupita told WWD, "For the consumer at large, I think Lancôme has a range of products for every woman, and I think having me will expand people’s understanding of, hopefully, what Lancôme stands for, who Lancôme is for."

Here: Lupita Nyong'o can tell you herself about her new association with Lancôme.

As for Lancôme, the brand is so excited about their new ambassador that they've come up with a hashtag if you want to discuss this via Twitter: #LupitaForLancome. In fact, so many people are excited about it that Lupita's contract with Lancôme even made our local news.

What do you think? Is this Lupita Nyong'o Lancôme connection a good fit? Do you think Lupita's beauty might inspire more diverse casting for other magazine stories and campaigns?

Opening photo © Alex Lubomirski for Lancôme.