How many beauty brands do you know that started with nail polish then expanded into colour cosmetics? Surely there's more than just Butter London? Yes? While you bend your brain thinking about that, I'll just give you a rundown on the Butter London makeup I've popped into my personal kit.
At the moment, Butter London makeup is about colour cosmetics. No foundation or concealer or powder, but yes to colour-happy cream eye shadows, eye pencils and mascara; liquid lipstick, lip gloss and tinted lip balm; and cream blush. I got into a blush and some lip stuff.
Butter London Cheeky Cream Blush in Bristol Pink ($23 at butterlondon.ca) If you have oily skin, you'll like this blush. It's a drier texture than you'd expect from a cream formula. If you have a dry complexion, apply it to freshly moisturized skin. The finish is sheer and super pretty, and it stays on nicely.
Butter London Lippy Tinted Balm in Black Cherry ($22 at butterlondon.ca) All the lip formulas from Butter London have a sweet, butter-cream scent you can smell as soon as you take off the cap to apply.
Butter London Lippy Tinted Balm feels like lip balm. That's not a bad thing; just don't expect a soft, cream lipstick texture. It's just a smidge waxy, demi-sheer, and has a soft-shine finish. I really like it as blush! Black Cherry on cheeks results in that intensely romantic windburn flush that works so well with deep berry (okay, Black Cherry) lips, barely any eye makeup and tousled hair. Beautiful.
Butter London Lippy Lip Gloss ($19 at butterlondon.ca) Maybe it's because I've been all about lipstick for Lipstick Diary posts for the last several years, but I didn't expect to like the Butter London Lippy Lip Gloss as much as I do. Frankly, the colour got me. And it got me enough that I put up with the even-more-intense butter-cream scent. (When I applied one of the glosses in a restaurant, the person sitting across from me could smell it).
Butter London Lippy Lip Gloss in Queen Vic ($19 at butterlondon.ca) Amazing blue-based bright pink shade, right? Sticky-ish formula, but that means it stays on for a good long time. It's a favourite.
Butter London Lippy Lip Gloss in La Moss ($19 at butterlondon.ca) Adore. A wearable deep berry that gets compliments (I know from experience).
So. Beauty brands that started with nail polish then moved into makeup. Here's one: Revlon. Charles Revson started with nail enamel, then launched corresponding lipstick so women could match lips to tips properly.
Have you tried any Butter London makeup items yet? Do you think you might?