Press Preview: Physicians Formula Nude Wear Nude Makeup and More, Jan 2014

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nude makeup

Is it easier to be naked at a nudist colony because everyone else is naked too? I'm not about to find out, though. The most I'll do is get nude more often early next year, along with many of you. A runway theme for Spring 2014 -- in Toronto, too -- nude makeup is making a statement in next season's cosmetics launches. Physicians Formula, already into nudes with the Physicians Formula Shimmer Strips Nude Eyes palette, has added a Physicians Formula Nude Wear collection to their January lineup. Also coming: a Super BB Compact Cream, a Super CC Cream collection, Organic Wear CC cream and mascara (!), and Youthful Wear Youth-Boosting Spotless makeup. Note: Physicians Formula is gluten-free.

Physicians Formula Nude Wear

Physicians Formula Nude Wear Nude Glow Powder

Physicians Formula Nude Wear Nude Glow Powder ($19.99, drugstores; January 2014) Available in Light and Medium; this is Medium. (I do wish Physicians Formula had at least a third shade for darker skin tones.) Nude Wear Nude Glow Powder is somewhat shimmery translucent formula with a bit of extra shimmer on the letters.

Physicians Formula spins on the concept that nude makeup isn't just one neutral shade. "Nobody is ever just one colour," says PF makeup pro Joanna Schlip, whose regular celebrity clients include Ellen Pompeo, Christina Applegate and Laura Linney (she's also worked with Eva Longoria, Denise Richards, Hilary Duff and Jessica Simpson, among others). "Dust the lighter shades of Nude Wear powder over your t-zone, and combine them to finish the rest of your face." The darker shades work for subtle sculpting along hairline, down the sides of the nose, under cheekbones and along the jawline.

Physicians Formula Nude Wear compact mirror and brush

The brush lives in the base of the magnetic compact, along with the mirror.

Physicians Formula Nude Wear Nude Glow blush

Physicians Formula Nude Wear Nude Glow Blush ($15.99 at drugstores; January 2014) Yep, each compact has a wee rose-gold bow and pebble-textured faux leather packaging. Too cute. The blush comes in Natural and Rose; this one is Rose. Like the powder, the formula is silky and sheer, with a top-coat of shimmer on the lettering.

According to our Liza (LEEZA) Herz, "Yes, there's a lot of shimmer vs pigment, but that makes them more goof-proof. No risk of awful china-doll circles-of-blush-on-the-cheeks look."

Physicians Formula Nude Wear Nude Glow Blush_Rose_Jan 2014

You can contour with this blush compact, says Joanna. "Use the brighter colour in the centre of the apple of your cheek to make it pop. Sweep the lightest shade on the top of your cheekbone to add highlights, then blend the warmer, darker, deeper tone underneath."

Physicians Formula Nude Wear Nude Glow Bronzer compact

Physicians Formula Nude Wear Nude Glow Bronzer ($19.99 at drugstores; January 2014) Available in Light Bronzer and Bronzer (this one is Bronzer), this multi-hued compact is silky and goof-proof sheer like the other powders in the collection.

Physicians Formula Nude Wear Nude Glow Bronzer

Joanna uses all the brand's multi-hued bronzers like neutral palettes, for eye shadow and for sculpting as well as to give skin a warm glow. (If you haven't seen her how-to bronzer and blush video, click here to catch up.) "When you put foundation or BB cream or tinted moisturizer all over your face, you visually flatten it," she explains. "This is all earth tones -- skin tones -- that you can use to put dimension back in your face."

Physicians Formula Super BB Compact Cream

Physicians Formula Super BB Compact Cream

Physicians Formula Super BB All-in-One Beauty Balm Cream ($18.49, drugstores) Comes in three shades: Light, Light/Medium and Medium/Deep. Key ingredients include antioxidant vitamins C and E, white willow bark extract for a gentle exfoliation boost and brightening, and light-diffusing microspheres for a soft-focus finish. SPF is included, but because it hasn't received a Health Canada DIN (drug information number), the company can't put it on the label.

Physicians Formula Super BB Compact Cream_open

Physicians Formula Super BB Compact Cream ($18.49, drugstores; January 2014) The same formula as the tube version, but in a more solid, travel-friendly cream. Enriched with encapsulated glycerin and "perilla ocymoides fruit extract" (from the mint family) to moisturize and firm. Comes in Light and Light/Medium; promises a non-greasy finish. Contains SPF, but again, a lack of DIN means it's not on the label. Nice texture, by the way.

Physicians Formula Organic Wear CC Colour + Correction

Physicians Formula Organic Wear CC Cream and CC Mascara

Physicians Formula Organic Wear CC Color + Correction Cream ($18.49, drugstores; January 2014) The term "natural origin" always trips me up -- sounds like a legal term that doesn't necessarily mean "natural." That's for another discussion.

Organic Wear 100% Natural Origin makeup has been a huge success for Physicians Formula since the brand launched its Organic Wear  Tinted Moisturizer and Organic Wear Mascara in 2008. Now here's Organic Wear 100% Natural Origin CC Color + Correction Cream. Coming in Light and Light to Medium, the creamy formula calls on organic lemon to brighten; red micro-algae to calm; organic blue agave, organic acai palm and orange water to hydrate; and light-reflecting pigments to enhance skintone.

Physicians Formula Organic Wear CC Mascara

Physicians Formula Organic Wear 100% Natural Origin CC Curl + Care Mascara ($15.79, drugstores; January 2014) This is where this marketing-via-alphabet stuff drives me nuts. Don't let the double letters lure you in. If you're looking for a curl-enhancing, conditioning mascara made with 70% organic ingredients, then okay, this is one to try. Launching in Black and Ultra Black, it contains a botanical-origin film called Asensa and "flexible sugar" called NatPureFilm AP that together create curve and volume (probably by shrinking as the formula dries). Aloe, cucumber, soy and olive extracts as well as tapioca starch provide the conditioning.

Physicians Formula Super CC+ Color Correction + Care

Physicians Formula Super CC Colour Correction + Care Powder Cream and Concealer

Physicians Formula Super CC+ Color Correction + Care CC+ Powder -- how about we just call it Physicians Formula CC+ Powder ($19.99, drugstores; January 2014)? Available in just Light/Medium, it seems like a more subtle version of PF's mosaic brightening powders which are built around colour correction, too. Silky, sheer and lightweight, it's a blend of yellow, green and pink transparent pigments.

More than an optical illusion, however, the powder is infused with anti-aging skin-conditioning ingredients. Something called Renovage improves hydration, reduces age spots and gentles fine lines and wrinkles. Lipobrite brightens five times better than botanical standard kojic acid. A gentle AHA complex called Alpha Mixt MM delivers subtle exfoliation benefits, and Vitamin C lends its own brightening and antioxidant effects. The Physicians Formula Super CC+ Cream ($18.49, drugstores; January 2014) and Super CC+ Concealer ($12.99, drugstores; January 2014) contain the same ingredients in a creamy, medium-coverage, buildable format that comes in two shades, Light and Light/Medium.

Physicians Formula Youthful Wear Youth-Boosting Spotless Makeup

Physicians Formula Youthful Wear Youth-Boosting Spotless Foundation & Brush

Physicians Formula Youthful Wear Youth-Boosting Spotless Foundation & Brush ($18.49, drugstores; January 2014) I think these super-long product names are crazy. They're really challenging for print publications -- when you have a specific word count to deal with, these long names are a pain. (Imagine them in a tweet.) And no-one ever uses the long name anyway. Let's call this Physicians Formula Spotless Foundation, okay? It's designed to help fade the appearance of age spots and comes in two shades, Light and Medium. Angled foundation blending brush included.

Physicians Formula Youthful Wear Youth-Boosting Spotless Foundation dropper

Inspired by the ground-breaking Giorgio Armani Maestro Foundation, an incredibly smooth and light oil-based formula with a dropper top, Physicians Formula Spotless Foundation does a nice job of mimicking the prestige-brand's texture. However, this formula looks to a 35% dose of silicone for its glide-tastic application. Unlike water-based types, it'll be a good foundation to wear in the dead of winter. Silicone-based foundations maintain their finish really well with the temperature extremes between outdoors and in.

Physicians Formula Youthful Wear Youth-Boosting Spotless Concealer_roller ball

Brightening ingredients include blackcurrent seed oil and Paeonol (sourced from peonies), for anti-oxidant and anti-inflammatory benefits; moisture-carrying micro-sponge-like powders; silica optical diffusers that also absorb excess oil; and nutrient-rich laminaria algae extract. The Physicians Formula Youth-Boosting Spotless Concealer ($12.99, drugstores; January 2014) contains the same ingredients and delivers medium-coverage, buildable texture with a roller-ball applicator. Foundation and concealer promise 12 hours of good wear.

Whew. That's a lotta launch for Physicians Formula come January 2014. What would you try first?

UPDATE: Now here's the scoop on Physicians Formula Spring 2014, coming in March!