Rich Girl Beauty: Pretty Pricey Woman in Drugstore Makeup

How to look expensive in a few makeup moves, without upsetting your wallet.
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How to look expensive in a few makeup moves, without upsetting your wallet.
How to look expensive without blowing up your wallet.

How to look expensive without blowing up your wallet.

Shining eyes, elegant brows, glowing skin and glossy hair – hallmarks of rich girl beauty – fit easily into the natural, understated beauty trend for pretty much any time. After all, if you spend $$$ for perfect skin and hair, why cover it up with a ton of cosmetics and over-styling? Here's how lead makeup artist Grace Lee made models look like a million bucks with Maybelline New York for the David Dixon runway show.

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"The inspiration for this rich girl beauty is a high-society woman who never leaves the house without makeup," explained Grace. "Eye shadow, brows, liner, mascara, dewy cheeks -- it's the ultimate pretty makeup, and very expensive because this woman has a lot of money." (Model: Alice/Next)

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Grace and her team defined brows with feathery strokes of Maybelline New York Define-A-Brow Eyebrow Pencil ($9.09, well.ca), and swept eyelids with Maybelline New York Color Tattoo Eye Studio 24 HR Cream Gel Shadow in Bad to the Bronze ($8.99, well.ca). Next, they used a flat eyeshadow brush to press looseMaybelline New York Color Tattoo Eye Studio Pigment in Breaking Bronze ($8.99, drugstores) over the cream shadow.

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The team combined Maybelline New York Color Tattoo Eye Studio 24 HR Cream Gel Shadow in Too Cool and Bold Gold ($8.99 each, well.ca) for the tearduct area. "David always likes that kind of innocent highlight in the inner corners of the eyes," said Grace. A stroke of Maybelline New York Eye Studio Master Precise Ink Pen Eyeliner ($10.09, well.ca) along the base of the upper lashlines made lashes look thicker; lots of Maybelline New York The Colossal Smoky Eyes Mascara in Very Black ($10.99, drugstores) finished the eyes.

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"I don't generally use much powder, but for this look we used a little on the t-zone -- forehead, nose, chin -- to let the dewy areas stand out," said Grace. (Model: Grace/Plutino)

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On cheeks, Grace turned Beauty MacGyver again, this time with Maybelline New York Color Elixir by Color Sensational liquid lip balm in Enchanting Apricot ($10.99, drugstores in November) for "a glossy, glossy cheek." (It's a wee bit sticky as blush in real life -- I tried it myself, and it's not great for double-kissing if you go cheek to cheek. But the look is so pretty, and if you have to travel light, or you're stuck for time, why not?) The same Enchanting Apricot shade makes lips appear plump and luscious.

"When you look at the woman, you aren't going to say 'look at that liner trend' or 'that bright lip,'" concludes Grace. "Rich girl beauty is all about that skin she paid a lot of money for."

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Rich girl beauty isn't complete without rich girl hair, which also lends itself to simple styles that highlight its health and sheen. Redken lead artist Jorge Joao had his team secure each model's hair in a classic sleek, soft low ponytail.

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To add shine and a little control without looking product-y, the team used Redken Diamond Oil Shatterproof Shine ($39.99, salons) and a misting of Fashion Work 12 spray ($18.59, salons). They made sure to cover the ears, let a few soft strands fall around the face, and wrapped the hair tie that secured the ponytail.

Fair to say I'm utterly down with rich girl beauty. I'll just need a few members of the hair team to deal with my slightly unruly mop every morning.

One more thing: if you have a tween dabbling in makeup play, this is a lovely look for her to try. After all, she's already got the glowing, plump skin moneyed ladies are spending a fortune to get back. This makeup will let her naturally bright eyes and young skin shine.

What do you think? Is this different from your everyday look?