Welcome Wagon: La Roche-Posay Cicaplast Baume B5 is FINALLY in Canada

Mark your calendars, Canadians. Your new favourite skin-soothing, speed-healing superhero -- La Roche-Posay Cicaplast Baume B5 -- lands on our drugstore shelves in August 2013.
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Mark your calendars, Canadians. Your new favourite skin-soothing, speed-healing superhero -- La Roche-Posay Cicaplast Baume B5 -- lands on our drugstore shelves in August 2013.
beautiful skin

Beautygeek Liza (pronounced LEEZA) Herz and I have been waiting near breathlessly for this since she returned from a Paris jaunt with precious tubes of La Roche-Posay Cicaplast Baume B5 for Cranky Beauty Pants and me (best souvenir gift ever), plus insider intel that a Canadian launch was somewhere in its future. It's about a year later, and that time is nearly now. This August 21st, La Roche-Posay Cicaplast Baume B5 finally hits our drugstore shelves. And you'll want to snap up a tube or two as soon as you can.

If you don't already know why Cicaplast Epidermal Repair ointment ($19, well.ca) is a must-have, read about its incredible speed-heal ability here, and here, and here, and here.

We love the Baume version too, for its light cream texture that makes it a go-to as a calming happy-skin moisturizer as well as a quick-fix for ouchies, irritations, and sensitive/reactive complexions. In addition to Cicaplast's amazing healing properties, this formula includes a dose of panthenol to boost its soothing ability.

La Roche-Posay Cicaplast Baume B5

La Roche-Posay Cicaplast Baume B5

I especially love the Baume on long flights. When the lights dim for traveller sleepy-time (best-case scenario: empty seats either side so I have a modicum of privacy), out comes my micelle cleanser, dreamy Shiseido cotton pads, refreshing facial mist, and Cicaplast Baume B5. I cleanse my face, spray with moisture, and on damp skin apply a generous layer of Baume as a hydrating mask to wear until we're about a half hour from landing. Then I do a quick repeat of the cleanse + spray routine, apply a lighter Cicaplast Baume layer as moisturizer, and disembark with a fresh, even complexion. Lisa Eldridge is a fan of Cicaplast Baume too; turns out it's part of her much-more-involved in-flight spa routine, detailed here.

La Roche-Posay Cicaplast Baume B5 ($15.99, Shoppers Drug Mart) must already be available in the US; a product description appears conveniently on larocheposay.com, whereas it's not yet on the Canadian site.

August 21st. Mark your calendar, Canadians. You'll love this stuff too. Trust.