The Whimsy: The Lancôme Show by Alber Elbaz Makeup Collection, Video Tease 1

Designer Alber Elbaz, creative director at Lanvin, put his love of drawing to work dressing a collection of makeup. Here's the first animated teaser video (drawn by Elbaz) for the limited-edition Lancome Show by Alber Elbaz collection.
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Designer Alber Elbaz, creative director at Lanvin, put his love of drawing to work dressing a collection of makeup. Here's the first animated teaser video (drawn by Elbaz) for the limited-edition Lancome Show by Alber Elbaz collection.
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This is Alber Elbaz, the playful creative director of the fashion house Lanvin.

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He's dressed many an A-lister for red-carpet appearances.

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Audrey Tautou in Lanvin at Cannes 2013.

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Audrey Tautou in Lanvin again, at Cannes 2013.

'Gangster Squad' film premiere, Los Angeles, America - 07 Jan 2013

Emma Stone in Lanvin at a Gangster Squad premiere.

"Schiaparelli And Prada: Impossible Conversations" Costume Institute Gala

Alber Elbaz with Emma Stone in Lanvin (one of her favourite red-carpet looks, she told me when I interviewed her for this post) at the Met Ball 2012.

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Emma Stone in Lanvin (another of her favourite red-carpet looks) at the 2012 Golden Globes.

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Claire Danes in Lanvin (she's camouflaging her baby bump here) at the 2012 Emmy Awards.

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Natalie Portman in Lanvin (*swoon*) at the 2005 Academy Awards.

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Alber Elbaz likes to draw (his mum was a painter, dad a hair colourist). When he was a kid of seven or eight, he sketched what his teacher wore each day and gave her his sketchbook when the year ended. Best. Gift. Ever.

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Now Elbaz has turned his artistry to dressing a limited-edition selection of makeup. The Lancôme Show by Alber Elbaz collection focuses on the eyes (this interview on Elle.com explains why) and features mascaras, eye shadow palettes, and the most delightful lashes (covet, covet, covet), a long-awaited first from the brand. The palettes and mascaras are pre-existing shades; it's all about the designer outfits.

Lancome Alber Elbaz lashes

To celebrate the launch of Lancôme Show by Alber Elbaz, Elbaz drew a series of sketches which became a little movie. (Animating the designer's sketches took six months.) A sneak peek went live in January (see it here), and set the scene: a much anticipated fashion show, with an eager audience of fluttery-lashed, doll-eyed attendees. Three more teasers will lead up to the video's unveiling on June 3rd. The first is below:

The second teaser goes live on the 29th. Stay tuned.

The limited-edition Lancôme Show by Alber Elbaz collection hits counters at The Bay, Sephora, Holt Renfrew, Shoppers Drug Mart and lancome.ca at the end of June. The adorable lashes are exclusive to select locations of The Bay.