Double Threat: Maybelline Launches Dual-Ended Mascara w Upper Lash Wand and Lower Lash Wand

by Janine on 20 March 2013 · 7 comments

Maybelline New York The Falsies Big Eyes Mascara_duo wand_upper and lower lashesThis is a snapshot of the only Maybelline New York The Falsies Big Eyes Mascara in Canada right now. It’s backstage at World Mastercard Fashion Week F/W 2013 in Toronto’s David Pecaut Square, at what I’m calling Grace Island, the busy makeup station belonging to Maybelline New York’s Lead Makeup Artist Grace Lee.

World Mastercard Fashion Week_FW 2013_Toronto_Grace IslandThe spanking new dual-ended double-threat features a wand for the upper lashes on one side and a smaller wand for the lower lashes on the other. Launching in late spring, the mascara is a 10%-polymer formula that promises a smooth, smudge-, smear- and flake-free finish. Maybelline New York Volum'Express The Falsies Big Eyes Mascara_upper lashes wandThe plush upper-lashes wand boasts a “multi-dimensional twisted brush” construction. Maybelline New York Volum'Express The Falsies Big Eyes Mascara_lower lashes wandThe slender lower-lash mini brush is “super-soft” and designed to leave no little lash bare. Maybelline New York The Falsies Big Eyes Mascara ($10.99) is scheduled to hit drugstores and mass retailers in May, 2013.

Maybelline New York The Falsies Big Eyes_dual wand mascaraLush top lashes + defined lower lashes + mess-free formula… maybe this is a triple-threat?

Obviously, this isn’t the first dual-wand mascara ever. But I think it’s the first mass-market brand to release a lower-lash mascara component — remember Clinique Bottom Lash Mascara, with its itsy bitsy wand? The Clinique surprised me — I like it, although it doesn’t fit into my back-of-the-cab routine (and it’s so small it managed to get lost awhile in my apartment before I even tried it). Have you tried Clinique Bottom Lash Mascara? Does Maybelline’s combo of regular “upper-lash” wand and smaller lower-lash wand intrigue you?  

Grace Island and product snapshots © Janine Falcon/Beautygeeks (imabeautygeek.com).

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Maybelline New York Volum' Express The Falsies Big Eyes Mascara_Demo
10 June 2013 at 5:01 am
New Maybelline Lash Sensational Mascara at WMCFW
22 October 2014 at 11:20 pm

{ 5 comments… read them below or add one }

YouLookHotToday 22 March 2013 at 8:57 am

Hmm… I wonder if this’ll work on my puny little lashes. Not many mascaras do. I’ll hafta try it!

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genevieve 27 May 2013 at 2:06 pm

Where can we find it in Canada ?

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Janine 27 May 2013 at 2:08 pm

Hi Genevieve,

Look for it wherever Maybelline is sold — it’s just hitting drugstores and mass retailers now, I believe.

Reply

Katie 31 May 2013 at 5:55 pm

Try walmart… I just saw it on sale this weekend.

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Janine 3 June 2013 at 5:44 am

Thanks Katie! Have you tried it yet? It’s so good!

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