This is a snapshot of the only Maybelline New York The Falsies Big Eyes Mascara in Canada right now. It’s backstage at World Mastercard Fashion Week F/W 2013 in Toronto’s David Pecaut Square, at what I’m calling Grace Island, the busy makeup station belonging to Maybelline New York’s Lead Makeup Artist Grace Lee.
The spanking new dual-ended double-threat features a wand for the upper lashes on one side and a smaller wand for the lower lashes on the other. Launching in late spring, the mascara is a 10%-polymer formula that promises a smooth, smudge-, smear- and flake-free finish. The plush upper-lashes wand boasts a “multi-dimensional twisted brush” construction. The slender lower-lash mini brush is “super-soft” and designed to leave no little lash bare. Maybelline New York The Falsies Big Eyes Mascara ($10.99) is scheduled to hit drugstores and mass retailers in May, 2013.
Obviously, this isn’t the first dual-wand mascara ever. But I think it’s the first mass-market brand to release a lower-lash mascara component — remember Clinique Bottom Lash Mascara, with its itsy bitsy wand? The Clinique surprised me — I like it, although it doesn’t fit into my back-of-the-cab routine (and it’s so small it managed to get lost awhile in my apartment before I even tried it). Have you tried Clinique Bottom Lash Mascara? Does Maybelline’s combo of regular “upper-lash” wand and smaller lower-lash wand intrigue you?
Grace Island and product snapshots © Janine Falcon/Beautygeeks (imabeautygeek.com).