Smart Mouth: What’s in a Makeup Name?

by Janine on 30 January 2013 · 4 comments

What's Your Virtue Lip Bliss in SimplicityIt wasn’t this lip gloss brand name, nor packaging, nor ingredient list that caught my attention (although I do wonder what the website copy means by “hydrogenating bubble-like spheres” — hydrogenating?). What’s Your Virtue? Lip Bliss caught my attention with the philosophy the company employs for naming their lip gloss colours. There’s no Orgasm here — What’s Your Virtue? is literally about virtues.

With gloss names including Generosity, Devotion, Curiosity and Kindness, the line sprang from a mum’s desire to inspire her young daughter with aspirational makeup labels rather than suggestive text that re-inforces the long-standing current trend toward all things provocative.

What's Your Virtue Lip GlossI quite appreciate cheeky makeup monikers. But I also dig this notion of positive messaging on cosmetics because I have two makeup-enthusiast nieces, aged 11 and seven, who are growing up way fast already. Plus, I’m charmed by the names What’s Your Virtue? has chosen. They’re actually good human traits — not a “rockstar” or “princess” or “supermodel” in sight. As for the formula, the website highlights good-for-lips standards such as castor, cranberry and safflower seed oils, green tea extract and Vitamin E, as well as a tingly hit of peppermint oil.

At the moment What’s Your Virtue? Lip Bliss ($12 USd each) is only available to Canadians via its website; shipping from the US is $4.95 for one or two tubes, free if you buy three or more.

Are you pro-provocative makeup names? Pro-virtuous makeup names? Or are we all taking this stuff too seriously?

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{ 4 comments… read them below or add one }

Janine Olivier Greener 31 January 2013 at 3:35 am

Finally. Some grooming that works for the inside aswell as outside. Love this.

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Kelly G. 31 January 2013 at 7:52 am

This is great. I would love to see it become the norm. Wasn’t Orgasm considered saucy when it came out? And now we don’t even blink. Sad.

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Ange 31 January 2013 at 1:15 pm

I agree with Kelly G. – I would like to see it become the norm, as well, for many reasons.

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thao 1 April 2014 at 2:32 pm

Just discovered this gloss at the bellagio spa in las vegas. AMAZING. So moisturizing and makes my lips beautiful. They used the clear on me after my facial. It looked so natural–but BETTER. I’m so happy that a wonderful product has wonderful roots!

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