Time-Saver: The L’Oréal Paris Color Genius App (and a Wee Peek at Spring)

by Janine on 28 November 2012 · 23 comments

A few years back I had something of a life-changing moment. While I was on a press trip at a health-conscious spa in Sidney, BC, the PR person decided to take meal decisions out of my hands and plan my menu for me. It was a genius move — I realized instantly that a) I wasn’t going to waste time dithering over which dish to try, and b) I no longer had to worry about making the wrong choice. Having Adele make those decisions for me was freedom. The L’Oréal Paris Color Genius App is kind of like that.

The Color Genius app by L’Oréal Paris (iPhone only at the moment) is a sort of freedom. No more losing time debating which eye shadow/lipstick/nail polish goes with which outfit. The Color Genius App takes decisions out of your hands and makes goof-proof suggestions that free up your time and get you out the door faster. And you get options: match your outfit, blend with your outfit, or clash (in a good way) with your outfit. And the app doesn’t cost a cent.

Here, I’ll let some of L’Oréal’s celebrity spokesmodels — Milla Jovovich, Liya Kebede, Doutzen Kroes and Juliana Margulies — give you the details.

The L’Oréal Paris Color Genius app has just launched in Canada via iTunes. Other brands with free apps include Sephora, Make Up For Ever, Clairol and Nicole by OPI. Click here for the scoop on four more great beauty apps as recommended in The Kit by fellow beauty expert Jill Dunn.

Now take a look at these new L’Oréal Paris Colour Riche Eye Shadow Quads ($11.99 each), launching in January. Actually, the above palettes are already on counters in Paris; the North American palettes look a bit different.

These palettes, which range from soft neutrals to bold brights, replace L’Oréal Paris Wear Infinity quads. (Which style appeals to you more, the French design, or the North American?)

Colour Riche Eye Shadow Smokey Eyes Quad in 527 Sultry Seductress.

Colour Riche Eye Shadow New Essentials in 933 Cookies & Cream.

Colour Riche Eye Shadow New Essentials in 103 Good Luck Charm.

How-to tips on the back, natch.

Lipgloss loyalists will love the new L’Oréal Paris Colour Riche Caresse Shine Stain Lipcolour ($12.99 each), which comes in 12 shades from pale nude to fuchsia to deep plum. This is a Monoprix display in Paris, where they launched a few months ago.

Beautygeek Liza Herz spotted them when she was in France in September and wondered when they’d hit our shelves — January, it turns out. Her photo is better than mine, see?

Caresse Shine Stain is a stain + weightless gloss, a 30%-water + light oils formula. The finish is a bit different from standard coloured gloss — almost watery, yet with just enough pigment underneath to satisfy those of us who have been playing in lipstick land for the last couple of seasons. It’s really, really pretty.  (Above: L’Oréal Paris Caresse Shine Stain in 183 Pink Resistance.)

Oh wait — why was not having to order my own meal something of a life-changing moment? Made me realize a meal plan like Jenny Craig was the most me-suitable route to dropping some weight and eating better (I’d reached the wings-and-pizza stage of my three years of nothing-but-takeout).

So d’you think you’ll try the L’Oréal Paris Color Genius app? Like the look of the new palettes? And you must try the Shine Stain. You must.

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29 November 2012 at 2:45 am
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29 November 2012 at 7:37 am
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29 November 2012 at 7:48 am
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29 November 2012 at 2:54 pm
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29 November 2012 at 3:32 pm
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29 November 2012 at 4:01 pm
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{ 9 comments… read them below or add one }

Icaria 28 November 2012 at 3:07 pm

This looks like fun! So, there’s an app for that? :D


Natasha 28 November 2012 at 7:33 pm

Brilliant all around. I love this idea. LOVE. Only problem (not a problem for L’Oreal and I’m sure this is a big reason why they created it) is that I don’t own enough L’Oreal products to always have a look available to create. Does that make sense? Sure, you could use colours from different brands and try to match it best you can…..or you could go out and buy all the wonderful L’Oreal products. Ahem. End ramble.



Janine 29 November 2012 at 2:34 am

Absolutely getting people to stock up on L’Oréal products factors into the creation of the app, you’re so right Natasha. But it’s not too hard to plan ahead a little, like the morning before an event, or a couple of days before, so you have time to stop at the drugstore. *grin*


S 28 November 2012 at 10:06 pm

That’s too funny….Sidney BC. I live in the area, you’ll have to tell me the spa.


Janine 29 November 2012 at 3:06 am

Haven Spa at Sidney Pier! I added a link to the mention :-) (Alana is magic.)


Andrea Claire 29 November 2012 at 2:47 am

I LOVE that opening image – so pretty!
That app looks fun! I have Canadian itunes but *sigh* no iphone.



Janine 29 November 2012 at 3:07 am

I, too, am iPhone deficient. *sigh*


Kathleen 5 January 2013 at 6:31 am

I love the look of the french designed palettes, I think they are much classier looking in comparison to boring squares. I must and will try the new shine stain. That Pink Resistance must be mine!

Kathleen of whenjmetk.com


Janine 5 January 2013 at 3:14 pm

I agree — the North American versions are — well, less interesting. As for Pink Resistance, it’s just so pretty!


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