F is for Fantastical and Futuristic: Intergalactic Goddess-Wear from Thierry Mugler’s Angel Ads on Display at The Bay

by Liza Herz on 16 November 2012 · 4 comments

There are two kinds of women in the world: girls who grew up dreaming of their wedding dress and the ones who imagined the day they’d wear a velvet gown to an embassy ball.

For those of us who wanted the ball gown, the dresses in Thierry Mugler’s Angel ads were a revelation. Futuristic, intergalactic goddess-wear, designed by the seriously off-the-rails fantasist himself (with the exception of a gown Eva Mendes once wore), they are beautiful, revealing and for the most part, totally unwearable in the real world.

The story of Angel is legend: The first gourmand scent (blending caramel and cotton candy notes in a perfume almost caused rioting in the streets), it was risky and polarizing — some stores refused to carry it. After shocking the beauty industry down to its perfectly groomed toes, Angel became a best-seller, a status that continues to this day.

In honour of 20 years of success, gowns from five iconic Angel ads are touring The Bay stores briefly this month.

The exhibit includes sequin- and crystal-covered dresses worn by Jerry Hall in 1995 (her hair is amazing in that ad) and Amy Wesson in 1998, the gauze-and-crystal confection Eva Mendes wore as she sang — yes, sang — in a 2010 ad, and Naomi Watts’s 2008 ice-blue tulle (only Thierry Mugler could make that bridesmaids cliché, pale blue tulle, look powerful and menacing).

But the most show-stopping is a velvet, Swarovski crystal and sequin extravaganza, so heavy and spikily dangerous that model Anna Maria Cseh was photographed lying down because the dress itself weighs 110 pounds and cannot stand up.

On display it looks like a river bed of flashing blue crystals — something an evil queen would wear to seduce a hapless prince in a fairy tale. I am so in.

If you can’t wear the gowns, you can at least see them on display this Saturday and Sunday at The Bay Queen St in Toronto, and in Montreal at The Bay from November 20-25th (after that, they go back to Paris).

And the new limited-edition Angel Precious Star 25 ml eau de parfum ($96 at The Bay, Holt Renfrew, Murale, Shoppers Drug Mart) is a bit of Mugler fantasy easier to incorporate into your day than 110 pounds of sequins and crystals.

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Liza Herz
17 November 2012 at 11:23 pm
Virginia Postrel
18 November 2012 at 2:02 am

{ 2 comments… read them below or add one }

Janine 17 November 2012 at 8:59 pm

That Evil Queen gown weighs more than Kiera Knightly, I wager. Amazing.


Liza 18 November 2012 at 4:54 pm

Hah! You say something like that and you know I’m going to dig for the actual number. According to a rather dubious and rando website, she weighs 112 lbs.

And even if that gown could be worn upright, I bet that walking the length of just one red carpet would be a serious workout — a couture version of a Biggest Loser elimination challenge where sad people in baggy t-shirts are forced to drag their own weight behind them around a track at midday.


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