Ombré Hair at Home: L’Oréal Paris Préférence Wild Ombré Haircolour Kits

by Janine on 14 November 2012 · 21 comments

Are you a fan of ombré hair colour? That darker roots/sunbleached tips effect that looks like grown-out summer hair? It’s been a thing for three or four years; celebrity stylist and colourist Harry Josh says he pioneered the technique on Gisele, Sarah Jessica Parker and Rose Byrne. And looks like ombré hair at home is a thing now, too.

You can get the look either by letting your assisted blonde grow out until your darker roots get to about ear level, or by having a good colourist get the job done for you (if you live in Toronto, Luis Pacheco at Hair on the Avenue is known for his ombré technique). Or you could pick up some home-colour kits to do the job yourself.

I’m in Paris right now, attending an international press event at L’Oréal. And today I saw these L’Oréal Paris ombré hair at home kits.

Want to see how they work? Emma at The Irish Beauty Blog gave one a go; have a look.

I have no info yet on pricing/availability in Canada — maybe these kits are already on shelves and I hadn’t noticed. At the moment I’m just wondering what you think about such a thing. UPDATE: L’Oréal Paris Féria Wild Ombré ($17.19 at is available at drugstores as of February 2013.

Is L’Oréal Paris Préférence Wild Ombré a DIY dye job you’d consider?


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{ 6 comments… read them below or add one }

maria 15 November 2012 at 11:15 am

I don’t get this trend *at all*. Why do people want to look like they’re in desperate need of a touch up? Or like they have sun-damaged ends?

I do, however, love the ombre manicures and tights I’m seeing lately.

To each their own. I just don’t get it!


Janine 15 November 2012 at 7:33 pm

Agreed re: sun-damaged ends, but when the colour gradation isn’t so drastic, it looks pretty I think. I like the look on the last box. And Giselle’s hair, which looks quite healthy in the above photo. Subtlety is important, yes?


maria 16 November 2012 at 11:26 am

Agreed! Subtlety is definitely key with this look. And Giselle’s hair is the perfect example of that. It needs to be well executed but now that it’s in a box we’ll be seeing some “interesting” variations on it!


Wynne 15 November 2012 at 7:22 pm

I’m a fan of it as long as your hair still looks healthy and you have a great cut. I’ve done it twice so far. Once with brown and caramel colours in the summer and now I have gone darker into deep reds and mahogony on my dark hair. My fave is my current winter ombré look, looks very cool. Definitely does not look like I need a touch up or have sun damaged ends at all. I guess for blondes or brunettes it may appear that way, if not done well and if the colour does not gradually change from one colour to the next…?


Janine 15 November 2012 at 7:36 pm

Sounds pretty, Wynne! I think you’ve hit it — healthy + great cut + well executed-gradual colour makes the look something more effortlessly attractive than trendy.


Susan 16 November 2012 at 3:03 am

nonononononono. ombre hair is an art, and we’re about to get a bunch of horrible heads out there. NO! NO! Christ, again, NO!


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