Double Take: Will Brad Pitt Be Scruffy Brad or Spiffy Brad in his New Role as the First Male Face of Chanel No. 5?

by Janine on 9 May 2012 · 17 comments

No, you’re not wrong. Chanel No. 5 is a woman’s fragrance. Yet Mr. Brangelina, Brad Pitt, is the new celebrity face of the iconic scent. Reports say he’s set to start filming a campaign spot in London this week (apparently he and the family have bought a home there).

Guess Chanel wants to take the focus off the woman who wears Chanel No. 5 and put it on the man who appreciates when she wears it.

Staff’s agog at the rumoured seven-figured paycheque the 48-year-old actor will earn for his endorsement. “Talk about moneyball,” she says.

This is the official Chanel press-release photo of Brad. Do you think he’ll be scruffy Brad or spiffy Brad for the ads? Or somewhere in between?

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{ 8 comments… read them below or add one }

Jane 9 May 2012 at 7:16 am

Chanel, as usual, does not disappoint. How genius to choose a man to be the face of Chanel No5. That said, I know a lot of men who love it & wear it themselves. So very modern! Love it.

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Janine 9 May 2012 at 7:33 am

I did not know men wear Chanel No. 5. Amazing! I have better luck with men’s fragrances than women’s myself. And when I say luck, I just mean they smell better on me, not that I actually get lucky. *shrug*

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Kelly G. 9 May 2012 at 9:27 am

Nom nom nom.

In glasses he looks like a male model wearing glasses. But I don’t care. Cute!

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Janine 9 May 2012 at 2:25 pm

That’s one of my favourites. That and the opening shot, from the Feb 2012 issue of W. Oh. My.

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Tracy 9 May 2012 at 2:01 pm

He looks rather confused in that last pic, almost thinking what the hell am I doing here, no? My bet is on clean Brad since Chanel No.5 is such an iconic and clean scent. But I’m probably wrong. Maybe they’re trying to change it up and make it edgier to appeal to the younger crowd with scruffy Brad.

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Janine 9 May 2012 at 2:26 pm

I thought so too, re: that official PR shot from Chanel! Definitely bemused.

I’m betting he’ll be sort of halfway between scruffy and spiffy. Definitely not the fat-cat shot above the last one. Maybe more like the first and second? (Hello.)

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beachgal 9 May 2012 at 11:06 pm

They will photoshop him the way they want him – no matter what he looks like for real. I think they will go for a photo that really shows the soft side of him – light beard with no gray showing – making it look blond and brown instead…the focus will be on his eyes. What a paycheck!

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Janine 10 May 2012 at 7:42 am

You make excellent points. Especially about the paycheck!

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