Double Take: Will Brad Pitt Be Scruffy Brad or Spiffy Brad in his New Role as the First Male Face of Chanel No. 5?

Brad Pitt is the first male face signed to rep lady scent Chanel No. 5
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Brad Pitt is the first male face signed to rep lady scent Chanel No. 5
Brad-Pitt-photographed-in-W-Magazine-February-2012

No, you're not wrong. Chanel No. 5 is a woman's fragrance. Yet Mr. Brangelina, Brad Pitt, is the new celebrity face of the iconic scent. Reports say he's set to start filming a campaign spot in London this week (apparently he and the family have bought a home there).

"In The Land of Blood and Honey" premiere in Los Angeles

Guess Chanel wants to take the focus off the woman who wears Chanel No. 5 and put it on the man who appreciates when she wears it.

Bearded Brad Pitt

Staff's agog at the rumoured seven-figured paycheque the 48-year-old actor will earn for his endorsement. "Talk about moneyball," she says.

Brad Pitt_Offical Chanel Press photo

This is the official Chanel press-release photo of Brad. Do you think he'll be scruffy Brad or spiffy Brad for the ads? Or somewhere in between?