MFW Backstage Beauty: Pink Cheeks for Doll-Like Beauty at Annie 50

I can't resist a fresh, rosy-cheeked look -- it's the Springtime of beauty looks, even on a Fall/Winter runway. Get the look.
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I can't resist a fresh, rosy-cheeked look -- it's the Springtime of beauty looks, even on a Fall/Winter runway. Get the look.
Annie 50_Montreal Fashion Week FW 2012

I cannot resist bright-eyed, rosy-cheeked beauty. It's the Springtime of beauty looks, although in this instance it was on the Fall/Winter 2012 runway for Quebec label Annie 50.

"They're always retro, girly, young and fresh, so we gave the models a dollish look," said Amelie Ducharme, Covergirl pro and chief makeup artist for Montreal Fashion Week.

Annie 50_blush and eyeshadow_MFW

Covergirl Intense Shadowblast Primer + Rich Shadow in #800 Beige Blaze lent lids a light-catching sheen; LiquilineBlast Eyeliner in Brown Blaze worked into the base of lashes made them look thick. LashBlast 24hr Mascara in black boosted volume on top and bottom lashes.

Annie 50_Montreal Fashion Week

Cheekers Blush powder in #110 Classic Pink generously swirled on just the apples of the cheeks enhanced the young, doll-like air. NatureLuxe Gloss Balm SPF 15 in Clay, a natural rosy brown (pink on the lips would have been overkill, says Ducharme), finished the look.

Annie 50

"The hair is very theatrical, Marie Antoinette in the garden -- very fresh and very young," said MFW's chief hair stylist and Pantene pro Denis Binet of the hair inspriation. He prepped the hair with Pantene Pro-V Curl Definining Mousse, curled it all over with a small-barrel hot iron, then brushed it out to make hair Big.

Annie 50 hair

He then twisted and pinned it up to create a mound of curls on top, and pulled out random pieces to loosen the look. "I didn't want it to look perfect -- perfect curls are aging," he said. "This look took a long time to do," he added.

Models: Sophie/Folio (top), and (middle) Alex/Specs. Last two photos by Louis Philippe Maurice.