Spotlights and Waterfalls: Stay-Put Shadow to Last Dawn to Dusk + Beyond

A wallet-winner, this drugstore shadow is a brilliant alternative to similar luxury textures and finishes. And it's waterproof, as a photoshoot under a waterfall proved.
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A wallet-winner, this drugstore shadow is a brilliant alternative to similar luxury textures and finishes. And it's waterproof, as a photoshoot under a waterfall proved.
l'oreal paris_color infallible eye shadow

SPONSORED Whether you're prepping for hours in front of (or around) TIFF reporters, cameras, paparazzi and celeb fans. Apparently it holds up to a day spent under a waterfall, too -- L'Oréal Paris stays where you put it.

AishwaryaRai

A waterfall figured in a L'Oréal Paris commercial starring Aishwarya Rai, exotically beautiful actress and one of the brand's celebrity faces. In a beauty campaign not for Canada, the actress spent hours in water near a waterfall, having her face splashed repeatedly with water. According to the shoot's makeup artist, L'Oréal Paris US pro Collier Strong, the Color Infallible Eye Shadow on her lids did. not. budge.

Naturally, I mentioned Color Infallible shadows in The Kit as long-wearing formulas for summers like this one.

L'Oreal Paris makeup station TIFF 2011

If you make it to one of L'Oréal Paris' beauty events during TIFF, you'll get to try them firsthand if you haven't already, and walk in your own spotlight. (Check out the photos on the L'Oréal Paris Facebook page!)

A cross between loose powder and cream, the shadows -- well, melt onto skin, and hold fast with a silky, pearlized sheen and high-pigment colour. And at the $11 mark, they're brilliant alternatives to similar loose-shadow textures from Giorgio Armani and Chanel.

L'Oreal Paris Color Infallible Eye Shadow in Flashback Silver

Hot choices for Fall include Flashback Silver to hit that metallic-again trend -- and of course you want Time Resist White as a staple in your kit for highlighting inner corners of eyes and tops of cheekbones (if you have dark skin, Hourglass Beige is your highlight shade).

Follow @LOrealParisCAN for the exciting red-carpet play-by-play (including photos)!

L'Oréal Paris Color Infallible Eye Shadows are available at drugstores, mass retailers and Well.ca. TIFF photo by Scott Meleskie courtesy of L'Oréal Paris.