Lipstick Diary: What I Wore That Day

Bright matte shades are starting to ruin matte lipstick's rep as a texture that makes us look older.
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Bright matte shades are starting to ruin matte lipstick's rep as a texture that makes us look older.
shu uemura rouge unlimited supreme matte lipstick in evil pink

shu uemura rouge unlimited supreme matte lipstick in evil pink

That matte lipstick stacks years on a face is a common perception. I think it's because matte lipstick didn't come in fun colours the way it does now -- hello, Joe Fresh Fuchsia and Poppy, and Stila Longwear Lip Color in Outrageous, for example. And hey-you to this bright-but-not-fuchsia one, which glides on surprisingly smoothly, by the way.

Shu Uemura Rouge Unlimited Supreme Matte Lipsticks

Shu Uemura Rouge Unlimited Supreme Matte Lipstick in Evil Pink ($36) is pretty comfortable; its formula is infused with hyaluronic acid and ceramides. Still, after a couple of hours it does start to feel a bit dry and to break up a little on the lips.

That aside, take note: when the colour is bright and fun, matte is not the aging agent it used to be.

Shu Uemura is available at Holt Renfrew. Shades, front to back: Evil Pink, Brilliant Gold -- use it to top another shade, or on its own -- Angelic Pink, Darling Beige and Alluring Brown. Watch for Sensual Red in an upcoming issue of The Kit.