Coming Soon: Stam + Makeup Ace Pat McGrath = How-To Vids to Watch For

Canadian supermodel Jessica Stam and top makeup artist Pat McGrath (she's British, and the Global Creative Director for Covergirl) are working on how-to vids as part of a collaboration with Covergirl.
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Canadian supermodel Jessica Stam and top makeup artist Pat McGrath (she's British, and the Global Creative Director for Covergirl) are working on how-to vids as part of a collaboration with Covergirl.
Jessica Stam_Pat McGrath

I'm not great at math, but I'm pretty sure that Jessica Stam and Covergirl Global Creative Director Pat McGrath add up to gorgeous beauty videos we'll want to watch. Over the past couple of days, the pair has been working on a New York Fashion Week-related collaboration, including how-tos expected to go live in the next few weeks.

Stam, of course, is our Canadian connection. She spent her high school years at Sacred Heart high school in Walkerton, ON, and has appeared in campaigns for Dior, Marc Jacobs, Lanvin, Cavalli, Armani, and many others. She's also slowly been adding to her fashion-design resumé via work with labels such as Rag & Bone and Rachel Rachel Roy, for whom she created a four-piece collection last Fall.

Pat McGrath is one of the world's top influential makeup artists. She sets beauty trends each season backstage for the likes of Valentino, Dior, YSL, Anna Sui, Dolce & Gabbana and more; her work's been in every major fashion and beauty mag, and in ads for Prada, Balenciaga, Calvin Klein, Lavin and so on; and her celeb clients include Jennifer Aniston, Madonna and JLo.

Do you like how-to vids, by the way? In your opinion, what makes a good one?