I’m on a big boat. The Nivea Blue Boat in Hamburg, Germany, actually, as part of Nivea’s 100th Anniversary celebrations. I’m here along with 250 journalists from around the world, including three others from Canada, and 650 contest winners* and execs from Beiersdorf, the company that owns Nivea.
I’m also here with Rihanna — she’s greeting each guest in the cabin bathroom, from the lid of a limited-edition Nivea Creme tin. And later tonight, at 6pm, she’s performing live on the Theater deck of this 14-deck cruise ship.
If you’re a fierce Rihanna fan, I’m sorry to tell you that you won’t be able to buy a tin like this from any retailer. It’s only going to be available via special promotions starting in August.
And no, my tin isn’t for sale.
*Via contests in 48 countries, Nivea selected consumers to join them on the Nivea Blue Boat for tonight’s event. Unfortunately there was no such contest in Canada. According to Beiersdorf, there wasn’t enough time to co-ordinate a Canadian initiative — there isn’t even a Nivea Canada Facebook page.
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Well, Nivea better get on that then!
Hope you are having fun!
I hear that the Nivea cream in Germany is different and better than the one they sell here. True?
yes it’s true- the Nivea sold in North America is made in Mexico and I believe it contains a wax not found in the Euro version.
Hi Tracy and Jane,
I have an official answer from Nivea’s global team:
“The NIVEA Crème sold in North America and Mexico is made from the same formula as the Crème sold in Europe. The only slight difference is in the preservative used and even so, it is 99.98% the same.”
Also, Nivea Crème is paraben free.
Um. I’m a bit jealous. The end.
I’m with Lindsay. A private Rihanna concert? Wow.
I am certain we all think you deserve it, but we’re still jealous. Is that reasonable?
Nivea Rihanna in Portugal please. Why don’t have here? I have Nivea, but not Rihanna =(
what does it mean its only available through special promotions?
Yes, that’s right, Ellie. No word yet on which special promotions, but I’d definitely look for them around the holidays.
It was such a great trip. We had so much fun! The dinner was delicious ;)
It was nice to have met you! Like your blog! =)
Best wishes from Munich, Germany!
Josepha
Thanks for your comment, Josepha! Lovely to have met you too!
Best from Toronto!
how much isit and where can you buy it from ? xx