Charity Chic: Marc by Marc Jacobs + Holt Renfrew = World-Wide Exclusive

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Marc by Marc Jacobs Limited Edition Totes

Most times when it comes to covetable fashion items, Canada loses because they're not available here. But for 10 days starting September 30, 2010, Canada gets to win, as does a non-profit outfit that supplies low-cost eyeglasses in less privileged countries.

Holt Renfrew and Marc Jacobs have teamed up to create a Canada-only, limited-edition tote to raise $80,000 for the designer's charity of choice, Vision Spring. This is the first-ever charitable collaboration between Holt's and a designer, and the first-ever such item produced by Marc by Marc Jacobs. A portion* of the $48 price for each bag is marked for donation.

Model Carolyn and the Holt's exclusive Marc by Marc Jacobs tote

Just a few Canadians will actually get to win, and only if they live within shopping distance of a Holt Renfrew (or are resourceful enough to enlist help). An unspecified number of the 6,000 smart nylon totes -- note the clever eye-chart graphic layout of the text -- can be reserved online from September 7 to 26. Holt's president Mark Derbyshire says if there's an online rush, they'll cut off that avenue early to make sure customers who can't reserve online can have access when the bags hit the floor on the 30th. "I think they'll be gone in 48 hours," he predicted, clearly stoked about the "give-back" collaboration, one of several planned.

Whatcha doin' September 7th?

Right: Model Carolyn sports the tote at last evening's media launch. For more info, visit HoltRenfrew.com.

*UPDATE: Following my request for clarification regarding how much "a portion of the proceeds" really is, Holt Renfrew explained that after wholesale costs to Marc by Marc Jacobs and minimal costs related to promoting the bag, what's left of the proceeds will go directly to Vision Spring. Holt's itself will net no profit from the sales.