“Hey, are your yoga pants Lulu Lemon?” Beauty Blitz founder Polly Blitzer asked me while I was in Schwäbish Gmünd, Germany, last week.
“Nope, they’re Joe Fresh,” I answered gleefully — for some reason when Joe Fresh is the answer, it’s always gleeful. “Joe Fresh is a Canadian line by Joseph Mimran, the guy who created Club Monaco then sold it to Ralph Lauren several years ago,” I shared helpfully. “You can’t get Joe in the States, but you can check out the line at joe.ca.” (Note: Club Monaco was bought by Polo Ralph Lauren, to be precise, in 1999.)
Later, at dinner, someone else complimented my purple jersey dress, and again I answered with glee, “It’s Joe Fresh!”
And the day after that, in Stuttgart, Germany, I pulled out a watermelon-esque gloss (hey, old habits and all that), at the sight of which The Daily Green’s photo and web editor Gloria Dawson immediately asked, “Ooh, what’s that?”
It was Joe Fresh Glass in Poppy, lightly minty and super sheer. And again, I answered with glee.
Joe Fresh Glass ($6) is new, out next month with 12 shades if you include clear. From left to right in the top row, they’re Kissable, Shell, Cosmopolitan, Naked, Toffee and Bubble Gum; the second row is Poppy, Grape, Berry, Pomegranate, Popsicle and Spice.
That’s 12 shades of glee. If you include clear.
Visit joe.ca for store locations.
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I loves me some Joe Fresh!
You only recently got to experience Joe Fresh, I hear! Welcome to the Joe Fresh fan club, You!
Ooh, these look gorgeous! Old habits DO die hard. I am such a lip balm/tint/gloss junkie! But I will need to add some of these to my stash. Toffee and Bubble Gum look like my kind of shades. :)
They’re super sheer, Susan, at least soon after first application. You could probably wear pretty much all of them! Not to say you need to get them all, of course. *grin*
Ooohh! Your post made me visit the site and see that there is a Joe Fresh at St. Clair & Bathurst. May walk there after my hair appointment today, provided it’s not pouring with rain or anything. I’ve never been to Joe Fresh, I thought all locations were in the ‘burbs!
I like that one! The meccas are the Superstores at 401 & Weston and Steeles & Dufferin — they have the most selection. The beauty products are in the store beauty-boutique departments. I don’t think beauty stuff is available at the St. Clair store, though, unless the Loblaws stocks it in their personal-care section. Best to check joe.ca for Joe Fresh Beauty locations, Mon.
I have previously experienced The Joe Fresh. I have a grapefruit body spray that I love and I have a bunch of nail polish too. Someone nice bought me a couple of clothing items that fit so much better than any other clothes that retail at that price point, but I had never actually been to a Joe Fresh clothing location before last month.
They gots lots of clothes that fit all different shapes and sizes. It’s like a miracle shopping place where you can’t help but find something that fits AND that costs less than $39.
My local Loblaws carries Joe bath and beauty products and every once in a while, I just go through there to look at the pretty colours.
Me likes The Joe. The Joe makes me happy.
I have Joe Fresh yoga pants too. I’ve had them for ages and they are by far my favourites. I have several Joe Fresh pieces – now I’ll add the lipglosses.
And you HAVE to get the lipbrush! It’s genius. GENIUS.
I love Joe Fresh, but my only beef is that their dresses tend to be cut the same and they always ride up on me. This makes me sad because they’re so cute and such a great price point, but I’ve learned my lesson. If you have to adjust while you’re in the fitting room, don’t bother. You’ll be adjusting all day long!
I find I can wear certain cuts of their dresses, but not all. And you are so right re: adjusting, Alex, whatever the brand!
It’s minty sheer and affordable. Please say they ship internationally…
Sorry lovely :-( Only in Canada, eh?
Man, I wish we had some Joe Fresh in the states!!