Christopher Bailey, Chief Creative Officer of Burberry, says the inspiration for now-available Burberry Beauty was the brand's iconic trench. Sophisticated, subtle, easy to wear and relaxed, it's about "dishevelled elegance translated into beauty and makeup," explains the designer via press video.
Gorgeous in its distinctly Burberry packaging, detailing and textures, this is a comprehensive collection for women rather than makeup artists. You won't find outrageous shades or newfangled, complicated concepts here. The palette is varied, but neutral, "every shade and every tone of nude and trench and natural colours," according to Bailey, plus storm-inspired shades of grey, blue and purple. An edited selection of lip liners co-ordinates easily with lipsticks in the same colour family; beautiful glosses do the same. Bailey calls it "effortless elegance."
The range includes liquid and compact foundation, pressed powder, bronzing powder, powder blush and eyeshadow, mascara and lip colour. Concealer seems to be the only thing missing, but according to Clarins Canada makeup artist and trainer Sophia Perri (Clarins is the distributor in Canada), the sheer-to-medium coverage foundation is pigmented enough to do the hide-away trick. Pricing ranges from $30 for liners to $35 for gloss to $36 for lipstick to $72 for compact foundation.
I made Sophia very happy by agreeing -- no, nearly insisting -- on a bright lip shade; that's Bright Plum. Check out the rest of the line at burberry.com.
Available exclusively at Holt Renfrew on Bloor and in Vancouver, and via special order from either location.