Pro How-To: One Maybelline New York EyeStudio Palette, Three Looks

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A question often asked of professional makeup artists is, "Will you come live with me and do my makeup every morning?" Another oft-asked Q is "how do I use all the colours in this eye shadow palette," which usually results in an answer far more empowering than the first. You can guess how Maybelline New York spokesperson and makeup pro Charlotte Willer, whose celeb-client history includes Gwyneth Paltrow, Uma Thurman and Cate Blanchett, might answer the "live-with-me" question. But here, with the help of model Jenna Judd, is how she addresses the subject of a Maybelline New York EyeStudio Color Plush Palette in Irresistably Ivy ($11.99):

Maybelline Fresh Face by Charlotte Willer_b

Fresh Face Really, this is how to look fresh and awake in just a few minutes. Prep your canvas with liquid concealer tapped into skin at inner corners of upper lids, under eyes, around the base of the nose, under the lower lip, and finish with a light dusting of mineral powder to set it. Charlotte used Maybelline Mineral Power liquid concealer and powder foundation on Jenna.

With an eye shadow brush, sweep the palest shimmery shade of the Irresistably Ivy palette in a light wash over the lid, blend out to the brows. Layer a bit more pale shadow around the inner vee of your eyes; if you need a little crease definition, brush on a little of the golden-copper eye shadow shade, the second in the palette. Curl lashes and define with black mascara; Charlotte did Jenna's lower lashes too. (Skip the lower lashes if you have oily skin or dark circles you've just carefully covered up.) Expert Wear powder blush in Pinch O' Pink brightens Jenna's cheeks. On lips, Charlotte applied lip balm and dabbed on a layer of Maybelline New York Color Sensational Lipstick in Born With It.
Tip 1: For more intense colour, wet eye shadow brush, blot off excess (you don't want it drippy), then swirl it over part of the powder eye shadow before transferring to your lid.
Tip 2: Dust a bit of that palest-shade-of-shadow at the highest point of your cheekbones, by the outer corners of your eyes.

Maybelline Red Lips by Charlotte Willer_b

Classic Red Lips Getting to this look from the first look is sooooo easy. It's a bit of a cheat, really, because you don't need to change the eye makeup. Charlotte merely added more blush to Jenna's cheeks, then swept what was left on the brush over her forehead at the hairline and temples. Lips are glossy with Maybelline New York Color Sensational Lipstick in Very Cherry.

Maybelline The New Smoky Eye by Charlotte Willer_b

The New Smoky Eye No need to mess with black eyeliner and black shadow to smoke things up. Charlotte likes to start such a look by using eye pencil all over the lid to bump up the makeup's intensity and staying power. "Lightly shade the lid with a colour similar to the shadow you're going to put over it," she advises. "Blend it with your fingertip so there aren't any hard edges." Next came the darkest shade in the palette, along each upper lashline and into the crease -- note how Charlotte extended it a little past the upper outer corners of the eyes. On the lid and inner corners, she filled in with the coppery gold shade, the second in the palette, and highlighted brow bones with a little of the palest shade. Then, with a water-dipped brush and the palette's green shadow, Charlotte ran a fat line of colour along Jenna's lower inner rim and lashlines. (The EyeStudio shadows begin as silk-infused liquid before being baked into powder; the formula makes for a silky-smooth consistency when applied with a damp brush.) She finished the look with Maybelline New York Color Sensational Lipstick in Nearly There.

I have just one question: "Charlotte, will you come live with me and do my makeup every morning?"

Maybelline New York EyeStudio Color Plush Eye Shadow Palettes are available at drugstores and mass retailers; maybellinenewyork.ca.