I’ve mentioned John Frieda Collection’s Go Blonder and Colour Renew in stories for other media outlets, but haven’t really highlighted them in a BeautyGeeks post — my bad. They’re a brilliant way to duck your colourist a bit longer and save your beauty pennies for something else. And at the moment they and the rest of the John Frieda haircare line appears to be on sale everywhere for about half the usual $12.99 price tag because retailers are making way for the new-look bottles (above) scheduled to hit drugstore shelves next month.
Go Blonder lightens already-light colour with lactic acid, gently and without drying. The amonia- and peroxide-free formula won’t get you from brunette to blonde; it’s not strong enough. But it’ll boost blonde for a sun-kissed effect.
Colour Renew employs colour-wheel smarts with a subtle, sheer lavender tint (lavender sits opposite yellow on the colour wheel) to take brassy back to blonde. Alain Larivée, Canadian creative consultant for John Frieda Professional Hair Care and a favourite stylist of Canadian beauty editors, says it’s also great for refreshing red hair hues.
Sure, this can fit a Valentine’s Day theme. Hyper breathing, quickened pulse, body tingles… who doesn’t love a sale?
Images courtesy of John Frieda Collection.
{ 3 comments… read them below or add one }
This might be a dumb question, but these types of products are only for gals who dye their hair, correct?
I have natural blond hair already, so I don’t need them, right?
Not a dumb question, Ginger! You could use these if you thought your colour needed them. Go Blonder will lighten you up a bit, and if for any reason your natural colour takes on a brassy tinge, Colour Renew should take the orange edge off. I’ll double-check for you though.
Hi Ginger — you can definitely use Go Blonder on your naturally blonde locks. Apparently, though, you likely won’t have use for Colour Renew; it is indeed designed to kick colour-treated blonde’s brass.