F is for First Impression: Get Your Game Face On, Free, with Estée Lauder

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Clever Estée Lauder will make life more beautiful in a truly meaningful way: better Facebook, MySpace, Twitter, blog and cel-phone profile photos. A continent-wide event called Your Beauty. Your Style. Your Profile offers a free makeup application followed by pro print and digital headshot photos. The name could be a bit more straightforward -- Look Good in Your Facebook/MySpace/Dating Site Photo, maybe -- but the idea is pretty darned genius.

As well as throughout the US, appointment slots are scheduled for Canadian Estée Lauder counters in Vancouver, Calgary, Toronto, Ottawa, Montreal Laval and Pointe-Claire. The first is planned for Thursday February 4th; get details at www.facebook.com/esteelauder.

Book now. Please?

Image courtesy of Estée Lauder.