Oh you betcha I hadda try a mascara that promises to give eyes a lined look while lengthening eyelashes. If anyone is qualified to assess the effectiveness of a two-in-one mascara like this, it’s me: my can’t-not-do-it makeup move is lining the inner upper rim of my lids to make my pansy-ass wimpy lashes look fuller. My danged lashes are the only skinny thing on my freakin’ body. Whoa, sorry — sometimes the bitterness she gets out.
So, does Bourjois Paris Liner Effect Mascara ($20 CAN) work? For me, yes. I don’t get quite the same line intensity as I do with inner-rim lining, but, on its own, Liner Effect works for what I like to call “yoga-class pretty.” That would be weekend-morning natural-looking freshness: born-with-it bright eyes, glowing cheeks and melon-licious lips. A no-makeup makeup look.
The key is the brush, natch. Compact rows of wee stubby bristles on one side allow the brush to make contact with the lid at the very base of the lashes in order to deposit a “line” of mascara at the roots. Longer bristles on the other side of the wand pulls mascara through lashes to lengthen them.
If I’m more pressed for time than usual, I’ll use this mascara and skip the inner-upper-rim liner. My tragically sparse lashes make getting the Liner Effect brush right against the edge of my lids easy, unless I’m making up in the back of a moving vehicle — not the best place for this application. I’m not sure, though, how it’ll play with the lusher-lashed (as if I care). Maybe you’ll figure it out watching Bourjois colour director Christophe Durand use it in this smoky-eye makeup demo? (I’m just fascinated at his dexterity with those itsy shadow applicators.)
Bourjois Paris cosmetics are available in Canada at Shoppers Drug Mart and Murale. Product image courtesy of Bourjois Paris; bourjois.ca.
{ 10 comments… read them below or add one }
Ooooh you tried it – the product we were all coveting! Didn’t realize what it did was make a line on the lid itself (although duh – that makes total sense). Not sure it’s for me in that case – anything dark I put on my lids needs to be waterproof, otherwise it migrates to my upper lids.
I think you’d have smudge issues, definitely, although it’s not quite as smudgy as I expected. The formula does a fairly good job at staying put on my oily lids if I don’t laugh too much — laughing makes the stuff transfer to under my eyes faster than when I wear it to look at my computer screen all day! Today I spotted some smudging under the outer corners of my eyes a few hours after application; I’d been laughing a lot at our most recent launch event. *grin*
Oh I just remembered my friend sent me this from the UK but I haven’t used it yet! I will give it a shot. I have the same issues as you with my lashes ;-)
It’s a little weird to feel the prickly bristles against the edge of your lid, but not a big deal. I’m kind of fascinated with this mascara, so I’ll keep it in rotation for a bit. I do wish it were more water/oil resistant though, just a bit.
so can we buy it in canada ??
and do u have a picture with u wearing it ??
Yes, it’s available at Shoppers Drug Mart — or should be by the end of this month. I wore it today, but didn’t have time to take a photo! When I add one, I’ll alert you :-)
thanks !!
i used to be able to be advised when u responded to a post on here, and now i cant, any idea why ??
and any news on the sugar shock mascara ??
have u tried it ??
i swear i am the imelda marcos of mascara, and your twin when it comes to lash envy ……
No clue as to why you aren’t notified when I post a reply — I’m not that tech-savvy, I’m afraid, Tania. Erk!
By the Sugar Shock mascara you mean the L’Oréal Paris Extra Volume Collagen Mascara, yes? Big impact, but can get clumpy. Always wipe the mascara wand before using it. My fave for big volume without clumping or having to wipe the wand is CoverGirl LashBlast.
Is this safe for those wearing contact lenses?
Hi Miz Naveen! I think so — at least I didn’t get any flaking, which would torture contact lens wearers.