Ain’t no way to make jeans as comfy as leggings or as easy to wear, folks told Eric Wazana, founder of Canadian company Second Denim. A few years later, in Shopgirls, a hip gallery boutique on Queen St. W in Toronto, Wazana is surrounded by beautiful adoring women, fashion editors and writers all, who can’t wait to get into his pants.
Yoga Jeans. They can’t wait to get into his Yoga Jeans ($110 CAN). Made from brushed cotton with three per cent elastane, Yoga Jeans fit like leggings and feel like them too. They’re more flattering than leggings, actually — denim can smooth things over and hold stuff in like leggings can’t, and this stuff can do it without ever tuckering out into saggy-ass/saggy-knees pants (the fabric has a shape memory of 92 per cent vs the industry standard of 64 per cent). And the waistband, although it looks like any other, is constructed of six pieces stitched together to fit comfortably without gaping at the back when you bend (see above).
Available in mid- and low-rise skinny, straight, flare and boot-cut styles (all of which hug the legs to make them look long and lean) in a variety of deep, dark figure-flattering washes, Yoga Jeans range in size from 24 to 34 with a 32.5 inseam (33 in the larger sizes). And here’s the best part: like me, you’ll probably have to choose a size two sizes smaller than your usual.
You might say Eric Wazana and his Yoga Jeans are God’s gift to women.
Yoga Jeans (I’m calling them the world’s most comfortable jeans) are available across Canada, in the US and in Japan; visit secondclothing.com for more info. Image courtesy of Second Denim.
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I love you for posting this
Why thank you, S!
I can’t wait to get downtown and try them out.
SOOOOOO comfy, Yvonne. They feel really really good, and I’m serious about sizing down, which always makes a girl feel great. xo
Yes, these look very cool! Must plan a trip downtown to try them as well….
They’re worth the trip. I’m going to have to get myself another pair!
I so want to try these out! I love my jeans, but these sound fabulous :)
Just try a pair on. You’ll be hooked.
I am totally hooked – got a pair yesterday – I want to wear them everywhere! Thanks Janine!
Yay! Thanks for following up, Juanita — enjoy!
Completely unrelated, but OMG I just saw your Louis Vuitton bag cake on your blog (SweetThings-Toronto). Amazing!
quick question – so are they made for doing yoga or is this just an all around great jeans??
Thanks for your question, Sumaya.
They’re great jeans. *grin*
The designer, Eric Wazana, wanted to create jeans so comfortable that you could move any way you want without ever feeling restricted and without sacrificing flattering fit. He did it.
Thanks, Janine.
I’m going to give it a try. You’re so persuasive..probably because you have great advice!
Thanks for saying so :-) You’ll love the jeans — then you’ll be persuasive about them too!
Are they for sale any other place in Toronto?
I bought my first pair and have another on special order – I want one in every shape & colour! LOL – Thanks Mizz Falcon! x x x
I’m planning another purchase myself, Bibi *grin*
Jackson, thanks for your inquiry. Yoga Jeans are available across the country and yes, likely at other retailers in Toronto. Your best bet is to hit secondclothing.com for retailer info.
What stores can you get them in, in Toronto? :)
Hi Terry — turns out the website doesn’t say, but it does have a toll-free number and an e.mail you can use: 1-877-709-2256; info@secondclothing.com. Someone told me she thinks they’re available at the Jean Machine in the Eaton Centre, but you might want to call to confirm, just in case. Hope that helps :-)
thanks so much! :)
You’re welcome!
Ah! I’m soooo there! Next time I’m down on Queen St. I’ll have to try them on!!!!!
these jeans are not actaully worth the cost (100+ ). : (
Seriously, h?? I clearly don’t agree, but just because I love them doesn’t mean they’re for everyone :-)
I’ve never met a more comfortable pair of jeans, or jeans with a better fit for my shape. None of the others I’ve had before these (I usually stayed between $35 and $70) fit well in the seat for me because I have no hips. Compared to the designer types which are $200+, and given how long and lean these make legs look, plus the super-stretch factor that prevents the material from digging into the tender backs of knees and allows for bending without a gaping waistline, I had expected a far bigger price tag than these have.
But thanks for your comment!
Hi, I have a boutique in Texas and am interested in the Yoga Jeans line. Can provide info as to how to contact a rep? Which are the best selling sizes & colors…..price range USD? My customer is a young-minded woman of any age, classic but not trendy. These look and sound like an item that anyone might love to wear! Looking forward to receiving the info.
Thanks,
Jackson’s (Since 1952)
San Angelo, TX, USA
Hi Shireen,
The parent company is Second Clothing out of Montréal, Québec. You can likely get the info you need via their toll-free number, 1-877-709-2256, and info@secondclothing.com. SecondClothing.com is the website.
They’re so comfy; enjoy getting to know the line!
Janine, thanks for your very quick reply and I’ll check into the Yoga Jeans line for my boutique. I am also looking to add new offerings not yet available in my area for my customers…..any suggestions of other Canadian lines to contact? My customer is 30-70 and a young-minded, fashionable (not trendy) missy in a moderate price range. I carry ladies sportswear, dresses, formal, prom, pageant, social occasion, mother of the bride, bridal, bridesmaids, jewelry, accessories, etc. thanks for any suggestions and contact info.
Shireen Jackson
JACKSONS
San Angelo, TX
is there any store in montreal,quebec where i can buy yoga
jeans?
Where can a person find these jeans in Calgary, AB?
Hi E — thanks for your question. The jeans are made by a Montreal-based company, so there are probably scads of boutiques in the area that carry Yoga jeans. To find out which, you’ll want to call or e.mail the manufacturing company, Second Clothing, directly.
Freda, you’ll want this info regarding Calgary availability too:
1-877-709-2256; info@secondclothing.com.
I bought a pair at addition-elle (they have the plus sizes) I never liked to pay over 50-60$ for a pair of Jeans, but when I tried them on I did not hesitate to spent over 100$ they are great, anyway I lost weight and I am looking for a regular size Yoga Jeans in Edmonton… I did find a place in Calgary RA 630 17th Ave SW
403-245-0304
If I dont find a place in Edmonton I will definitely make the drive to Calgary to get one or two!!
Thanks so much, Liliane, for the news that a) Yoga Jeans makes plus sizes and b) they’re available at Addition-Elle! I’m going to check that out and put it in the body of the post, thanks!
can we buy yoga jeans in nova scoita
Hi Leona,
Yes you can. In Bedford, they’re available at a shop called All Dressed Up; in Halifax they’re at a shop called Off the Hanger. Info is on the Second Denim website under “Store Locater”: http://www.secondclothing.com/locator.php