I rather like the idea of a cosmetics company encouraging folks to vote. That's what Stila is doing stateside. In partnership with Rock the Vote, Stila is offering a limited-edition pink-red shade of lip colour called Rock the Vote Red ($17 US) to inspire American women to vote in the country's Presidental Election on November 4th, 2008. The company website also allows customers to register to vote if they haven't already, and 25 percent of the proceeds from the first 500 sold will be donated to Rock the Vote, an organization dedicated to getting young citizens involved in the political process.
A rather novel way to encourage women to speak up, yes?
Stila Rock the Vote Red Lip Color is available at www.stilacosmetics.com.