I thought I made my wardrobe work hard, what with my unceasing demands that it make my Tweedledee figure-type look good. SunSoul ups the ante by promising to make skin look good, in a new-millennia having-your-colours-done* kind of way.
In basic terms, part of the theory behind SunSoul is that high-intensity blue light treats and prevents acne breakouts, and yellow light reduces skin damage. The company’s two lines of clothing, Blumöd for acne aid and Yelomöd for skin rejuvenation, use techno-geeky fluorescent microfibre fabric designed to block and convert the sun’s harmful rays as it magnifies good-for-skin sections of the light spectrum. Specific blue and yellow pigments filter UV waves as the density of the weave delivers an Ultraviolet Protection Factor (UPF) of 50+. (Yes, you still need SPF on skin not covered by the clothes.) Just choose the colour to suit your needs: blue to improve breakouts or yellow to reduce signs of skin aging.
Lightweight and breathable, both lines of clothing are appropriately athletic in design and offer long- and short-sleeve tees as well as hats, caps and visors. Pricing ranges from $70 for a visor to $140 for a long-sleeve top.
Clothes that improve skin with just a few worn-in-the-sun hours per week? Sounds all science-fiction-y, doesn’t it? I thought so as well until I checked the website to find out who’s behind this. Turns out the chair of the management team is a Dr. Michael Kreindel, who is crediting as having invented some of today’s popular laser treatments, such as IPL (Intense Pulsed Light, which reduces sun damage) and ELOS (a radiofrequency-and-light technology). As well, high-profile Toronto-based dermatologist Dr. Stephen Mulholland is part of the SunSoul team.
Think about it. If SunSoul does as it promises, we can go into the light. I’ll have to work hard to get over one big problem, though: Fluorescent yellow is just not my colour.
SunSoul is available at www.sunsoul.com or via 1.866.414.7685.
* For you young’uns who don’t know what having your colours done means, it’s an ’80s craze with a good heart: a professional analyses your colouring — hair, skintone, eyes — to determine what makeup and clothing colours flatter you best.
25 June 08 at 11:54 am
I was at a dragon boat race weekend in Toronto and saw many people wearing the blue and yellow sun soul shirts and hats. This is athletic therapeutic clothing and the yellow florescent and blue looked great on everyone. I wore the blue shirt for the race and it was great! it breathed, dried quickly, and protected my skin from the sun. Also I wore the yellow sun hat, because i freckle from the sun (even with sun screen) and I can’t believe how clear my skin was from staying in the sun all day!! No freckles for me. the colour might not be for everyone but the results are great so get over your short term vanity issues and take care of your skin!!!!
25 June 08 at 12:03 pm
Thanks for your comment, Carol! I have a plan to get over the “not-my-colour” thing… makeup! A little concealer and bronzer will make everything look MUCH better. Otherwise it could so easily be a long-term vanity issue *grin*
Did you wear sunscreen on your face as well? I probably would.
25 June 08 at 12:10 pm
I have terrible cystic acne on my chin and I brought a SunSoul baseball cap with me to Florida when I went this past April. I did not put any sunscreen on my face as I was afraid because of how bad my acne was. I wore the baseball cap everyday while I was in the sun. I had great results, I had no sun burn (which was great as I burn really easily) and my skin started to clear up. It was quite amazing and I was really pleased with the results!!! I truly believe in this product!!
25 June 08 at 12:14 pm
Well I like the sound of that! Thanks, Susan!
06 July 08 at 4:20 pm
Ok I have to be blunt here…
The visor is quiet possibly the ugliest thing/garment I’ve ever seen…It’s clearly very functional, to bad it’s so un-fashionable.
We had some sent to the office and although I love my day glow/neon colour scheme it’s pretty horrendous.
However I did give it to my mom and she LOVES it and rocks it out in the garden on a daily basis.
But I digress, its still hideous.
06 July 08 at 4:25 pm
*giggle* I do see how it isn’t everyone’s idea of chic. Only a few hours of in-the-sun-wear, though — manageable in the back garden if it clashes with your style, yes? I like the tops, actually — they look like they’d fit right into an athletic-gear wardrobe. The company’s working on things like patio umbrellas, though… THAT’s a good idea!
09 July 08 at 10:30 am
I read the article and decided to add a comment. First of all I was very interested to learn about the actual medical explanation of how the product works. I had actually purchased the product at one of the shows held in Toronto. I tried this product and was surprised to find out how great were the results. All one need is some time in the sun and right away you can notice the difference. For many of us who like to enjoy summer sports the clothing is also not too tight and from my experience I found out that the fabric is also very thin compare to other sport-wear, which means one won’t sweat as much while participating in sport activities in the sun. And lets not forget that while we can enjoy a great shirt we can also get treated for acne and skin rejuvenation for these of us who tried these treatment in spas now that one will spend 1000s of dollars for the same results.
09 July 08 at 10:50 am
Awesome comment, Anna, thank you!
07 September 08 at 11:15 pm
I am looking to purchase your visor in the yellow treatment for anti-aging color. I have tried with know sucess to find this visor with NO luck at all. I am leaving to go on a cruise Sept. 15and will be on a ship for 10 days. Please help me !!! Who do I call or where can I go to purchase. I live in Atlanta ,Ga.
Please call my cell # 770-355-3819 or e-mail me as quickly as possible.Thank you for any help you can give me!
Beth
07 September 08 at 11:57 pm
Hi Beth,
I’ve sent you an e.mail, but in case you check here first,SunSoul is available at http://www.sunsoul.com or via 1.866.414.7685.
28 October 08 at 9:59 pm
I was at a the same dragon boat race, the same weekend in Toronto as Carol Kennedy - yes, same team. I wore the blue shirt. I had many people come up to me & ask where I bought it…they loved the shirt, style & colour (especially dramatic against brown skin). To echo Carol’s comments, the shirt is athletic, comfortable, functional, breathable, light weight (dried quickly)and it protected my skin from the sun. I also wore the blue hat (not visor)which I thought looked cute & athletic…..perhaps I’m not as fashion forward as Julia Goolia!!!!
28 October 08 at 10:07 pm
Thanks for your comment, Michelle! There’s no guarantee you’d love everything the super-stylin’ Julia Goolia wears either — I figure you’re about even. *grin* We all have our own ideas of lookin’ good, yes?