I'm wary of this green trend in beauty. Not that it isn't a good idea -- reducing the amount of chemicals we put on our skin or into the ground is smart. But how much of it is truly green (natural or organic)? Is it as effective as what we're used to? How much is just marketing?
Live Clean haircare address those concerns head on. The shampoos and conditioners are, respectively, 99 and 96 percent plant based, formulated without sodium lauryl sulphate (SLS, a chemical cleanser), phosphates, diethanolamine (DEA, which boosts lather and texture) or parabens (chemical preservatives). Ingredients include ECOCERT-certified organic botanical extracts such as rosemary, chamomile, lavender, eucalyptus and white tea.
The appealing bottles are pure plastic, the most recyclable form of the stuff, and the shipping cartons are eco-friendly, made of recycled material. Plus the company uses local suppliers and manufacturers to minimize the environmental impact of shipping and transportation.
As to performance, the Live Clean Fresh Water Moisturizing shampoo and conditioner works as well for my thick, wavy, dry-ish hair as any other good moisturizing duo I've tried. My hair feels satisfyingly clean and soft, and I feel better about what's going down the drain.
At $6.99 per 350 mL bottle, Live Clean fits my wallet as well as my cautious going-green philosophy. Live Green is available at most mass retailers across the country.